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Company Profile

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One of the world's longest-established behavioural science consultancies, we help businesses understand and manage consumer decisions. We provide the most accurate and best value forecasts available on how people will behave in new situations. We use immersive experiments and data science to provide insights that answer your commercial questions.

Our specialisms

Energy/Utilities, Finance/Investment – Personal, FMCG – General, Food, Insurance, Online Retail, Public Services, Retail, Technology, Telecoms/Mobile/Internet
Behaviour Insights, Communications/PR, Concept Testing, Consumer, Customer Loyalty, Data Analytics, Forecasting, New Product Development, Pricing, Product Testing
Advanced Statistical Techniques, Consultancy, Data Analytics, Literature reviews, Multivariate Stats and Modelling, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Quantitative, User Experience (UX)
UK, Worldwide

Our people

Senior Contacts

Prof. Nick Chater (Director)

Dr Benny Cheung (Director)

Dr Rich Lewis (Director)

Dr Henry Stott (Managing Director)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 12

Non-research: 3

Total Number of Employees: 11 to 20


"Dectech is at the very forefront of a new and rapidly expanding field: applying the wealth of new and emerging insights from the behavioural sciences to business problems."

Rory Sutherland, Vice Chairman, Ogilvy Group


 "I have worked with Dectech for a number of years and would warmly recommend them to anyone with thorny customer questions. They work flexibly and intelligently to solve such commercial headaches and are fun and easy to work with along the way."

Mike O'Donohue, Chief Data Officer, Saga Group Plc


"Dectech is a key business partner. Their unique approach to helping us track brand performance and provide insight on consumer needs and behaviour is invaluable in helping us make the right choices for our members."

Ashley Schofield, CEO, giffgaff


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