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Define Research & Insight Ltd

Company Profile

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We take a strategic 360o approach to our work for full understanding of our audience/issue and the implications for our clients' business:

  • Inside-Out exploration to gauge psychology, behaviour and communication
  • Outside-In exploration to understand cultural, marketing and societal influences
  • Enhanced with knowledge and techniques from relevant associated disciplines

Our specialisms

Central Government, Drinks (Alcoholic), FMCG – General, Gambling/Online Gaming, Healthcare, Media (Broadcast), Nutrition, Social Media, Sustainable Energy, Transportation
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Consumer, Customer Experience, Employee Research, New Product Development, Packaging/Design, Social Research
Co-creation, Creative development research, Depth Interviews, Desk Research, Ethnography, Focus Groups/Group Discussion, Online Communities, Qualitative, User Experience, Workshops
Children & Young People, Older People, Parents, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, Victims of crime, Vulnerable adults, Youth/Teens
Republic of Ireland, UK

Our people

Senior Contacts

Joceline Jones (Director)

David Proctor (Director)

Claire Vernon (Research Director)

Matthew Wheeldon (Associate Director)

Breakdown of Personnel

Executive/Research staff: 11

Non-research: 1

Total Number of Employees: 11 to 20

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