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DigitalMR is a technology company with proprietary solutions for social listening & analytics and private online communities, that specialises in the use of Artificial Intelligence for insights and the integration of Social Listening, Tracking Surveys, and Retail Sales data, for actionable insights that are otherwise invisible to the bare eye.

Drinks (Alcoholic), Drinks (Non-alcoholic), Finance/Investment – Personal, FMCG – General, Food, Healthcare, Retail, Telecommunications, Tobacco, Toiletries/Beauty Products
Advanced data, Advanced Statistical Techniques, Co-creation, Ethnography, Gamification, Internet Research/CAWI, Online Communities, Online Focus Group Hosting, Online Surveys, Social/CGM Monitoring
Customer Communities, Customer Loyalty, Data Analytics, Data Fusion, Media Monitoring, Reputation Management, Social Media, Social Research, Web 2.0 Research, Web Analytics
Affluent, Baby Boomers, Digital Consumers, Eastern European, Hard-to-Reach, High Net Worth, Mothers/Parents, Women, Youth/Teens
Central America, Central Europe, Eastern Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Michalis Michael (Founder & CEO)
Dorota Reykowska (Client Success Director)

Breakdown of Personnel

Admin/Support staff: 2
Executive/Research staff: 4
Non-research: 5
Data processing: 2
Total Number of Employees: 11 to 20


V304 Vox Studios
1–45 Durham street
United Kingdom
SE11 5JH
Tel: +44 (0)20 3176 6800
Establishment date: 2010

Cheap, Fast & Easy

My “Big Idea” is that Market Research will be democratized in the (hopefully not too distant) future. Market Research will be available and affordable not just for blue chip multinationals with huge revenues but for companies of all sizes, including startups and SMEs.

The way Market Research is conducted will of course be different than what it was in the past. In order for this industry and its services to be easy to access, affordable to any company, and fast to conduct, all processes should be adapted through and through. 

Ideas such as ‘self service’ will become increasingly accepted and common, and companies will be able to order their market research in a seamless online process, just like consumers order products and pay using their credit card with the click of a button. One great success story of a ‘self service’ product in Market Research is of course SurveyMonkey, which has grown tremendously in its lifetime and is now moving into the corporate space.

I believe that the use of technology will be a huge factor in this shift of how the industry works, as it has the power to make research cheaper, faster, and easier. If it costs less (both in the literal sense as well as time-wise) for a Market Research agency to conduct accurate research and analysis and reach actionable insights for its clients, that gives it the ability to viably offer its services to smaller companies with small budgets for MR. That in turn means that companies can benefit from market research at any stage of their development, and make better informed decisions. Market Research will no longer be a “luxury” that only the big players can afford and enjoy. 

Furthermore, the possibilities of analysing and integrating data from various sources using technology are endless. This of course is not even about the future; it has already started. Technology, specifically Machine Learning makes it possible to analyse text, audio, and visuals (images/videos) in a fast, affordable, automated way. Online communities enable agile and on demand MR. We can now ask, listen, and view in order to collect customer perceptions.

As described in the book ‘Zero to One’ by Peter Thiel, individuals and companies can create a monopoly for themselves instead of competing in an existing industry; create something new and be the only ones offering it. This is about starting a business with an idea that no one else had before – I think there is room to do exactly that in any industry, including MR. Going back to the SurveyMonkey example, even though they do have competition nowadays, when they first started it was a Zero to One situation; they were offering MR in the form of online surveys to individuals and companies who could previously not afford it. It would be very interesting to see (more) new ideas, new processes, and new technologies for MR in the future. So here’s to the SurveyMonkey of “listening” and the SurveyMonkey of “communities” that will democratize the new market research industry even further.

Source: DigitalMR CEO for Greenbook Big Ideas Series

"DigitalMR has been a change agent for Radley, playing an integral part in getting us on the path to become an insights driven organisation." - Justin Stead, CEO - Radley


"We found the listening247 report delivered by DigitalMR to be very useful in gaining a better understanding of the social media landscape around the watch market. The report is helping us adapt our social media marketing efforts accordingly. The insights provided by DigitalMR through this process could not have been otherwise obtained (...)" - Peter Stas, CEO - Frederique Constant


"communities247 by DigitalMR allowed our agency to defend existing client contracts and win new clients for market research. The ease of adding a new language and the fixed monthly cost for unlimited activities are some of the benefits that we appreciated. (...)" - Carole Sasson, Managing Director - Cocedal Conseil


"DigitalMR has definitely met and even exceeded our expectations in the listening247 report delivered for Green Cola in Greece. We were particularly impressed with the 85% sentiment accuracy they were able to achieve in the Greek language, and were happy to finally see accurate consumer sentiment both in respect to our brand and our key competitor. DigitalMR enabled us to extract actionable insights that were invaluable for marketing strategy and tactics." - Pericles Venieris, CEO - Green Cola 


"Choosing DigitalMR as our online platform supplier gives us peace of mind in terms of being up-to-date and ahead of technology-led data collection methods. DigitalMR does not only provide technical support but also supports with marketing and promotional materials to be used for client pitches and presentations." - Panicos Christopoulos, Managing Director - 360 Insights

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