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Building brand relationships that matter through strategic consultancy

Everything we do at Hall & Partners is about helping you create commercially and emotionally rewarding brand relationships, closing the ‘relationship gap’ between people, brands and business.

We are a team of cultural experts, data geeks, strategists, insight journalists and marketing science wizards. Together we unlock new opportunities for business and brands to grow and co-invent the future.

We help shape brands through disciplined strategic thinking. This then acts as a driving force to extract hidden insights from the data and carry out further research.

In today’s world, people’s experiences of brands are fleeting. Everyone has more control over the messages they want to receive, so brands need to work even harder to truly matter in people’s lives.

This is important as it means your customers get the products and services they deserve, helping you to build a profitable business.

As the largest research consultancy within the Omnicom Group, we have been working with some of the world’s biggest brands for over 25 years, turning data and research into actionable insight. This helps our clients identify future-facing strategies for growth.

The Hub: Hall & Partners' award-winning insight news & data platform

We are digitally transforming the way data and insight impact our clients’ marketing decision-making, in real time.

Technology is creating more data, making our marketing environment more intelligent yet more complex. The Hub ensures the right information is in the right hands at the right time.

The Hub gathers, distils and inspires across multiple data sets including sales, social, spend, customer experience and brand performance.

  • Cutting edge story publishing transforms the way insight travels through clients’ organisations
  • Provides integrated, interactive, automated visualisations of all key data sets
  • Store and search all your files and reports in one place
  • Easy and intuitive to use

Drinks (Alcoholic), Energy, Finance/Investment – Personal, Healthcare, Home Entertainment, Pharmaceutical, Retail, Telecommunications, Toiletries/Beauty Products, Travel/Tourism
Advanced data, Biometrics, Ethnography, Eye Tracking, Neuromarketing, Online Communities, Semiotics, Tracking, Web Usability Research
Advertising, Analytics, Behavioural Change, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Data Analytics, New Product Development, Trendspotting
Digital Consumers, Hard-to-Reach, Mothers/Parents, Senior Citizens, Youth/Teens
China, Middle East, UK, USA, Worldwide
Senior Contacts

Gabrielle Bell (Europe CEO)
James Gambles (Global Marketing Director)
Oliver Hayward (Global Head, The Hub)
Vanella Jackson (Global CEO)
Branka Orosnjak (London Managing Partner)
Richard Owen (Chief Transformation Officer)

Breakdown of Personnel

Total Number of Employees: 500+


Bankside 2
100 Southwark St
Tel: 020 8618 2500
Establishment date: 1992

Creating Certainty: How can brands create more certainty in an uncertain world?

In a world of constant change, uncertainty breeds a lack of confidence. Right now, in marketing and communications it’s all about digital transformation changing the way that everybody experiences and interacts with brands. 

But there are a lot of other contextual changes - economic worries, media mistrust, political disconnect and Brexit confusion - which create uncertainty, putting pressure on brands and how they need to show up. 

The big question for all marketers is, how do we build a brand relationship that really matters, a relationship that’s going to connect in a meaningful way, that’s emotionally and commercially rewarding? Source: Hall & Partners

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