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Building brand relationships that matter through strategic consultancy

Everything we do at Hall & Partners is about helping you create commercially and emotionally rewarding brand relationships, closing the ‘relationship gap’ between people, brands and business.

We are a team of cultural experts, data geeks, strategists, insight journalists and marketing science wizards. Together we unlock new opportunities for business and brands to grow and co-invent the future.

We help shape brands through disciplined strategic thinking, which acts as a driving force to extract hidden insights from the data and carry out further research.

In today’s world, people’s experiences of brands are fleeting. Everyone has more control over the messages they want to receive, so brands need to work even harder to truly matter in people’s lives.

This is important as it means your customers get the products and services they deserve, helping you to build a profitable business.

As the largest research consultancy within the Omnicom Group, we have been working with the world’s biggest brands for over 25 years, turning data and research into actionable insight. This helps our clients identify future-facing strategies for growth.

The Hub: Hall & Partners' award-winning insight news & data platform

We are digitally transforming the way data and insight impact our clients’ marketing decision-making, in real time.

Technology is creating more data, making our marketing environment more intelligent yet more complex. The Hub ensures the right information is in the right hands at the right time.

The Hub gathers, distils and inspires across multiple data sets including sales, social, spend, customer experience and brand performance.

  • Cutting edge story publishing transforms the way insight travels through clients’ organisations
  • Provides integrated, interactive, automated visualisations of all key data sets
  • Store and search all your files and reports in one place
  • Easy and intuitive to use

Drinks (Alcoholic), Energy, Finance/Investment – Personal, Healthcare, Home Entertainment, Pharmaceutical, Retail, Telecommunications, Toiletries/Beauty Products, Travel/Tourism
Advanced data, Biometrics, Ethnography, Eye Tracking, Neuromarketing, Online Communities, Semiotics, Tracking, Web Usability Research
Advertising, Analytics, Behavioural Change, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Data Analytics, New Product Development, Trendspotting
Digital Consumers, Hard-to-Reach, Mothers/Parents, Senior Citizens, Youth/Teens
China, Middle East, UK, USA, Worldwide
Senior Contacts

James Gambles (Global Marketing Director)
Jerome Hancock (Global Head of Data Strategy)
Oliver Hayward (Global Head, The Hub)
Vanella Jackson (Global CEO)
Branka Orosnjak (London Managing Partner)
Richard Owen (Chief Transformation Officer)
Beth Stagg (London Managing Partner, Health)
Russ Wilson, PhD (Partner, Global Qualitative Team)

Breakdown of Personnel

Total Number of Employees: 500+


Bankside 2
100 Southwark St
Tel: +44 (0)20 8618 2500
Establishment date: 1992

Shared Beliefs on what makes great advertising

In 2002, in collaboration with the IPA, Hall & Partners’ founder, Mike Hall, interviewed industry luminaries and released the original Shared Beliefs: a seminal guide on how advertising works.

At that time only 9% of the world's population was online. It took 12 minutes to download a song on a home computer. High-street companies resolutely refused to open online stores. Most advertising was delivered on TV or in print. And neither Facebook nor YouTube existed. The world has shifted dramatically since then. Digital disruption is everywhere, creating new ways for people to experience and interact with brands. Traditional advertising models are no longer the norm. In today’s world campaigns are fast paced, adapted in real time, fully integrated and participative.

Although Mike’s original Shared Beliefs are still hugely influential within the advertising industry, with the media landscape shifting at such speed we decided it was time to review these principles to create a new set of beliefs, seeing which of the original ones still hold true and identifying new beliefs emerging from the new world. My colleagues and I have therefore spoken to some of the world's leading creative minds to understand how advertising is working and flourishing in this changing environment.

The list includes:

  • Paul Bainsfair, Director General, IPA
  • Karen Blackett OBE, Chairwoman, Mediacom UK
  • Dom Boyd, Chief Strategy Officer, Publicis
  • Wendy Clark, Global President/CEO, DDB Worldwide
  • Richard Eyre CBE, Chairman of the Board at Next 15 plc
  • Mark Holden, Worldwide Strategy and Planning Director, PHD Media
  • David Lubars, Chairman/CCO, BBDO Worldwide
  • Ian Pearman, President, Asia, TBWA\Worldwide
  • Peter Souter, Chairman, TBWA\London

  • I’m thrilled that the collective wisdom of the industry’s big thinkers has helped us create a new set of Shared Beliefs for this new era. What leads to great creativity? How best to utilise technology and data? How to balance creative risk with business risk? This book will provide fresh insight into how the advertising industry is changing, what it can do to stay meaningful, and how brands can get that competitive edge among consumers. We’re hugely grateful for the support of the IPA and the 4A’s and believe this new set of principles will help shape the advertising industry for years to come.

    Please get involved and keep the conversation going – share this content with your network using #OurSharedBeliefs and comment on the individual beliefs. Which principles do you think have made the biggest difference to advertising since the original book was published in 2002? What value does launching our new Shared Beliefs have in today’s world? Which belief resonates the most with you? In today’s world we can truly share our beliefs and would love to hear your thoughts.

    Source: Hall & Partners
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    How a brand operates in today’s ecological, social and economic environment is central in creating long-term value. Amid growing global uncertainty, and with a sharp increase in consumers demanding a more sustainable future, across every industry sector, 62% of brand executives now recognise that a sustainability strategy is fundamental to remaining competitive and relevant.



    Our global campaign will bring together insight from some of the most influential industry thought leaders. Contributors will explore the different ways brands and businesses are demonstrating their

    commitment to a more responsible, ethical and sustainable future and how this can drive growth.

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