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Harris Interactive is a full service, consultative, digital market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in brand, new product development, customer and employee research.

Working internationally, our activities span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges. In short, we enable our clients to make impactful decisions faster.

Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Electrical Goods, Energy, Entertainment – in home, Entertainment – out of home, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home Entertainment, Information Technology, Insurance, Interactive Entertainment, Internet/New Media, Media (Broadcast), Media (Mobile), Retail, Telecommunications, Toiletries/Beauty Products, Transportation, Travel/Tourism
Advanced Statistical Techniques, Consultancy, Custom, Online Communities, Online Results and Data Portals, Online Surveys, Panels, Questionnaire Design, Report Writing, Tabulation & Analysis
Advertising, Analytics, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Employee Research, International, New Product Development, Packaging/Design, Pricing, Usage & Attitude
Affluent, Digital Consumers, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents, Single Parents, Women, Youth/Teens
Senior Contacts

Mark Blayney (Chief Operations Officer)
Pete Cooke (Head of Digital)
Susan Vidler (Head of Research)

Breakdown of Personnel

Admin/Support staff: 10
Executive/Research staff: 55
Total Number of Employees: 51 to 100


Ealing Cross
85 Uxbridge Road
W5 5TH
Tel: +44 (0)20 8832 1600
Establishment date: 1956

International Address

Harris Interactive
5, avenue du Château
Tel: + 33 1 44 87 60 30
Fax: + 33 1 44 87 60 31

Harris Interactive AG
Tegernseer Landstraße 138
Tel: +49 (0) 89 666 660 880
Fax: +49 (0) 89 666 660 889

Harris Interactive Launches New NPD Express Products


Harris Interactive, has launched Need Express/PopUp Need and Idea Express/PopUp Idea – to deliver faster and more cost-effective needs and idea development, and screening for its clients.

The new products will allow for insights from consumers early in the product development cycle, allowing brands to develop more relevant products and services.

Commenting on the launch, Debbie Senior, VP Global Products & Automation said, “It is typically acknowledged that success early in the product development cycle provides a stronger chance of developing products and services that meet market needs.  But sometimes, due to time or budget constraints, consumer input isn’t always gained.

“To help our clients uncover unmet and compelling market needs, or to create and prioritise innovative ideas to further invest in, consumer input is strongest when it is gained from qualitative and quantitative feedback. By combining our quantitative Express products with our qualitative PopUp communities we can now provide high quality direction on the most relevant and important needs or ideas, quickly and iteratively, and for less budget.”

These products are the latest additions to Harris Interactive’s extensive suite of brands, which are tailored to each phase of the innovation lifecycle and are built on years of ‘best practice’ research expertise and powered by Toluna technology.  Clients have the option of using the products in a way which suits their business; either ad-hoc or planned and integrated through a systematic programme, which will in turn give benefits from Harris Interactive’s consistent metrics for benchmarking. The products complement other agile and express brands within the company’s offering including Concept Express, PackTest Express, Choice Express and Harris 24.

Susan Vidler, Head of Research comments, “Our focus on creating and delivering high quality products that meet needs for faster and more affordable insight continues to delight our clients.  As always our research and category experts support our clients and their stakeholders in the entire process, with the benefit of immersing them in consumer discussions and surveys to maximise understanding and save time on reporting and action planning.”


Source: Harris Interactive

"PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects." Head of Brand Development - Yeo Valley Family Farm

"We have worked with Harris Interactive over the years.  We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making.  The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." Global tech firm

“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)

PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager - International Skincare Company 

"Timing is paramount in a fast-paced industry like public relations and the up-to-date insights we receive from Harris 24 are invaluable for keeping our clients ahead of the curve… Using its powerful combination of in-depth analysis and detailed sector expertise, we are able to extract and interpret accurate insights that drive impactful strategies… It’s an indispensable antenna that picks up, filters, and cuts through the buzz.”  

“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank

"Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions, so we’re on the right track. Obviously our success also rests on the great partners we have, like you.”

"We have been getting very positive feedback from our stakeholders across the board. The reports and presentations have reached hundreds of marketing people already across the region, and we are going to continue the roll-out to the category (business) teams, and the PR teams + share this with the other regions and with our worldwide colleagues."

“Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic, we need to do more things like this.”

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