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We empower people to shape the future of brands!

Our community platform empowers you to make better and faster decisions, but technology is a means to an end. People make the difference. We shape solutions through ongoing, iterative thinking. After all, the future is as much about today as tomorrow.

Drinks (Alcoholic), Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Food, Media (Broadcast), Media (Print), Retail, Sport/Leisure/Arts, Travel/Tourism
Depth Interviews, Desk Research, Group Discussions/Focus Groups, In-Store Interviews, Online Communities, Online Focus Group Hosting, Online Surveys, Qualitative, Semiotics, Web Usability Research
Brand/Branding, Concept Testing, Customer Communities, E-Commerce, International, New Product Development, Online Panels, Packaging/Design, Social Media, Trendspotting
Digital Consumers
UK, Worldwide
Senior Contacts

Andy Cumming (Managing Director, Manchester)
Daniel Teixeira (Managing Director, London)

Breakdown of Personnel

Executive/Research staff: 87
Total Number of Employees: 51 to 100


The Hive
51 Lever Street
M1 1FN
Tel: +44 (0)161 242 1100
Establishment date: 1997

25.G/LG Ink Rooms
25-37 Easton Street
Greater London
Tel: +44 20 7870 2578
Establishment date: 1997

Join the Dots join forces with InSites Consulting to accelerate community offering


Having been named High Growth Business of the Year for 2018 by the British Chamber of Commerce, we’re delighted to share news of our continued growth in 2019. We have taken an exciting leap forwards by joining forces with InSites Consulting, one of the world’s most innovative insight agencies!

Following a partnership with private equity firm Mentha Capital in October 2018, the purchase of Join the Dots marks InSites Consulting’s fourth acquisition in just 18 months, after onboarding Australia-based Direction First, South-Africa-based Columinate, and creative crowdsourcing agency eÿeka, headquartered in Paris.

Adding our own offices in Manchester, New York and Singapore to the group extends InSites Consulting’s geographical presence to 10 client service offices across five continents. We will enter the UK, USA and Singapore markets under the name Join the Dots | InSites Consulting, while the InSites Consulting brand name will be used across other markets.

Now €50M+ in revenues and 450+ people strong, our collective ambition is to become the ultimate next-generation insight agency offering the scale, footprint and expertise global clients are looking for, while at the same time staying true to our flexible, innovative, people- and technology-driven way of working.

Join the Dots has long been admired for their progressive work in the qualitative space. As global markets are shifting towards the reality of having more open and ongoing connections with consumers, we’re eager to leverage the wealth of expertise Join the Dots brings to the table, including trends, foresighting and social intelligence. By joining forces, we are taking a giant leap forward in becoming the market leader in online insight communities and in shaping the future of ongoing consumer dialogues.” says Kristof De Wulf, co-founder and CEO of InSites Consulting.

We are very enthusiastic about benefiting from a more global dimension, not only gaining access to the InSites Consulting Global Community Moderator Network, but also being able to service our existing clients better, and from various different markets,” says Quentin Ashby, CEO of Join the Dots. “This larger-scale workforce will allow us to accelerate the development of our unique technology suite, and certainly aid us in enhancing our insight ecosystem. We are looking forward to an exciting journey together, combining our complementary strengths to shape the future of the industry.”

We hope you’ll join us in our excitement for the future of Join the Dots | InSites Consulting.



Source: Join the Dots

"Join the Dots' expertise and passion for delivering insight has been highly influential and led to a true step change in the way we view and conduct research. They are constantly coming to us with new ideas and ways of working. They don’t treat research projects in isolation and are always seeking to fuse learning by incorporating trends and primary research.

I have never come across a more driven, flexible and above all pro-active research agency and it is a true testament to their commitment and dedication that even our Global Leadership Team actively discusses our consumer community."  

Joanna Stanbridge, Senior Insight Manager, Oral Health/Wellness, GSK


"Our partnership with Join the Dots continues to go from strength to strength. Our community allows us to test our key research questions with key consumer targets, in a quick and cost efficient way - more important than ever in this increasingly fast changing world we are operating in. We are working with Join the Dots to conduct research across the full mix, and their industry knowledge, proactive approach and client focus are second to none. This is also an agency who are consistently striving to adapt their methodologies and ways of woking to meet our changing needs - the true sign of a real partner."

Katherine Gray, CMI Director, Unilever


"Join the Dots is our most trusted agency: 400+ projects and many hours on site mean they understand our business, consumers and markets like no other. 

Week in, week out, they use innovative approaches, such as e-ethnography and consumer trends integration, to help deliver business changing insight that provides our teams, management and Board with clear, engaging and action oriented outputs. These help us make better decisions, deliver significant time and cost efficiencies and help us avoid risk (which are all very important in our current environment)."

Jamie Parker, Consumer Insight Manager: Excellence & Delivery, The Co-operative


"Our online community, Connect, has not only shown we can respond to the business' call for insight faster and more efficiently, it has provided amazing return on investment. We estimate we could have spent more than double on insight without Connect. More importantly, it gives our Members a voice in decisions that affect our society. A key ingredient behind the success of our research effort is the way we work in close partnership with our agency, Join the Dots. Our relationship is unique, more akin to an extension of our in-house team than the usual agency/client set up." 

James Powell, Senior Manager, Member Voice, Nationwide

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