Dimension

Kantar Media Division – 1 May 2018

Source Kantar Media

DIMENSION explores many of the key communication planning, buying and measurement issues and themes from the twin perspectives of those leading the media industry and the consumers they are trying to reach.

The study offers a transparent and comprehensive view of the challenges – and opportunities – created by the increased availability of data, automation and changing consumer behaviour.

Download/view the report - https://www.kantarmedia.com/dimension/