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‘Kantar is home to some of the world’s leading research, data and insights expertise. We offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide.’

Kantar Media division is a global leader in connected intelligence. Our data and insights provide clients with an holistic understanding of the changing media landscape.

Our global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimise investment.

Entertainment – in home, Entertainment – out of home, Internet/New Media, Media (Broadcast), Media (Mobile), Media (Print), Online, Social Media, Sponsorship, Sport/Leisure/Arts
Advanced Statistical Techniques, Audience Measurement, Consultancy, Continuous, Custom, Data Mining, Diary Studies, Eye Tracking, Internet Research/CAWI, Mobile Web Surveys, Multivariate Stats and Modelling, Panels, Qualitative, Quantitative, Questionnaire Design, Social/CGM Monitoring, Syndicated Surveys, Tracking
Advertising, Analytics, Brand/Branding, Consumer, Data Analytics, Data Fusion, E-Commerce, Media Monitoring, Online Panels, Pricing, Reputation Management, Social Media, Usage & Attitude, Web Analytics
Africa, Australasia, Canada, Central America, Central Europe, China, Eastern Europe, India/Pakistan, Japan, Middle East, Northern/Western Europe, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide
Senior Contacts

Richard Asquith (Chief Product Officer)
Paul Barnes (Managing Director, Brand & Public Sector)
Andy Brown (Global CEO & Chairman)
Claire Melly (Head of Marketing - UK & Ireland)
Richard Poustie (CEO, UK & Ireland)
Anna Reeves (Chief Marketing Officer)
Sarah Sanderson (Managing Director, Insight)
Margo Swadley (Managing Director, BARB)

Breakdown of Personnel

Total Number of Employees: 500+


222 Gray's Inn Road
Tel: +44 2071605505
Establishment date: 2009


DIMENSION explores many of the key communication planning, buying and measurement issues and themes from the twin perspectives of those leading the media industry and the consumers they are trying to reach.

The study offers a transparent and comprehensive view of the challenges – and opportunities – created by the increased availability of data, automation and changing consumer behaviour.

Download/view the report -


Source: Kantar Media

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