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MRS AWARD-WINNING: Behavioural Recruitment provides you with fresh research participants matched from 2 billion people. It’s a radically different approach, powered by live social data. We don’t have a database - we find fresh participants, for every project, who give you 47% more data than those recruited through traditional methods.

Entertainment – in home, Fashion/Clothing, FMCG – General, Food, Internet/New Media, Retail, Social Media, Sport/Leisure/Arts, Toiletries/Beauty Products, Travel/Tourism
Access Panels, Diary Studies, Ethnography, Group Discussions/Focus Groups, Mobile Web Surveys, Online Communities, Online Focus Group Hosting, Panels, Qualitative, Recruiting
Consumer, Crowdsourcing, Customer Communities, Emerging Markets, International, Multi-Mode Fieldwork, Online Panels, Social Media, Social Networking, Usage & Attitude
Affluent, College/University Students, Digital Consumers, Hard-to-Reach, Mature/Midlife, Mothers/Parents, Senior Citizens, Single Parents, Women, Youth/Teens
Senior Contacts

Hugh Carling (Co-founder)

Breakdown of Personnel

Total Number of Employees: 6 to 10


The Frames
1 Phipp Street
Tel: +44 20 7837 7270
Establishment date: 2010

How to use social media to match fresh participants from 2 billion people

Participants are like fruit - best when fresh and hand-picked to exactly match your needs. Behavioural Recruitment has successfully tapped into social media to revolutionise research recruitment. We don't have a database - we find fresh participants, for every project, who give 47% more data than traditional recruits.

I recently presented ‘How to use social media to find fresh participants matched from 2 billion people’ at ESOMAR FUSION smart data and qualitative research conference in Dublin.

Download the paper to read more about this radically different approach and learn from practical case studies.

Source: Liveminds
“Until recently, finding ‘real people’ was a challenge, given the reliance on research panels and networks of relatively seasoned respondents. Liveminds innovative approach to sourcing truly real people based on real life behaviour has given our ‘real life’ angle a major boost. The speed in which we can execute studies adds to the sense of real time research and the quality of output we have received has been second to none: great quality videos from thoughtful and relevant people. We are looking forward to growing our collaboration significantly in 2018.”Richard Owen, Chief Transformation Officer, Hall & Partners
“Our experiences of working with Liveminds are always very positive, from their lightspeed turnaround of cost requests to their consistent ability to achieve unusual audiences we’ve found unreachable through traditional recruitment methods. Liveminds ability to work with our recruitment profiles and ensure that genuine, fresh participants are targeted from the online population means we know we can trust their recruits, and helps to ensure that their participants are enthusiastic and knowledgeable about our clients’ products and competitors. Big thumbs up to the team and many thanks for all of your hard work and effort on our behalves.”James Alliak-Howlett, Senior Project Manager, Quadrangle Research Group 
“The research industry is built on integrity so the quality of participants is vital. Increasingly I've heard clients complain about qual recruitment; they see the same person in different groups and question whether they're professional participants. That's why I'm a big advocate of Behavioural Recruitment. Liveminds finds people based on what they do, not just what they claim. They’ve found me fresh people - which one client said was a big reason for my selection. I've also noticed high participant engagement - they're more likely to be motivated by sharing their views than just the incentive. The team is responsive, full of integrity as well as transparency and I’d recommend them to anyone.”Tom Woodnutt, Founder, Feeling Mutual

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