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Market Measures is an agile research, insights & analytics consultancy that has deep expertise in retail, hospitality and FMCG.

We offer a consultancy service for research prices, with the single minded goal of Making Business Better for our clients.

Underpinning this, on every individual project, we commit to:

  • Maximising ROI from the research through senior level leadership at all times
  • Ensuring clarity by telling you what you need to know, not everything you could know
  • Being an extension of your team, and good to work with too

We combine traditional approaches with new techniques & technology to ensure that our clients make the best decisions and achieve commercial success.

We have developed unique proprietary solutions, such as "Voice of the Non-Customer" and "Vision Possible" which identify £multi-million sales opportunities.

In addition, our retained in-house operations enables us to provide total flexibility, speed and high value for money.

Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Education/Training, Fashion/Clothing, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Nutrition, Online, Pets/Petcare, Pharmaceutical, Retail, Sport/Leisure/Arts, Tobacco, Toiletries/Beauty Products
Advanced Statistical Techniques, Consultancy, Depth Interviews, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Online Communities, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Tracking
Analytics, Behavioural Analysis, Behavioural Change, Brand/Branding, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Central Europe, China, Eastern Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Elaine Coppard (Research Director)
Rachel Cristofoli (Director)
Sally Gamblin (Director)
John Gurd (Director)
Tobin Sparrow (Research Director)

Breakdown of Personnel

Admin/Support staff: 10
Executive/Research staff: 10
Field interviewers: 700
Total Number of Employees: 11 to 20


Athenia House
10-14 Andover Road
SO23 7BS
Tel: +44 (0)2380 460910
Establishment date: 1986

Focussing investment in your casual dining business to maximise £ sales

Overall restaurant sales are predicted to grow steadily at 2-3% per annum for the next few years and the UK branded dining market expected to be worth c £25bn by 2020.  Up to a third of consumers will be eating out once a week.

Although eating out continues to be prioritised by consumers, in an increasingly competitive market casual dining brand owners need to remain focussed and find new ways to innovate and drive loyalty.  Staying ahead of the game, using the best research solutions available, is essential to help both gain and maintain competitive advantage.

Market Measures has a suite of qualitative and quantitative solutions designed specifically for the casual dining sector. New, more emotional research methods are blended with behavioural technology and familiar traditional techniques.

Market Measures has a natural fit with the Casual Dining sector.  With a 30+ year heritage of research in Casual Dining, as well as Food & Drink brands and Retail, we draw on our expertise across and within each sector - the result is a cohesive offer of creative and hybrid solutions, specifically designed to help Casual Dining brands maximise sales and ROI.

Source: View here
The team at Market Measures consistently deliver for us, going the extra mile to understand our needs and present their findings in a way that connects with our business.  We’ve found their insight to be hugely informative in how we can improve our customer proposition and to be able to measure progress against our strategy over time.  They are a really important partner to us.

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