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MESH Experience is a data and analytics company working with Fortune 500 organizations, like Delta Air Lines and LG Electronics.

We believe that brands today should take an Experience Driven Marketing approach, looking through the eyes of the customer to understand all paid, owned and earned brand encounters.

Our proprietary methodologies, datasets and models help us give clients faster and better advice on how to optimize their marketing investment.

Real-time Experience Tracking (RET) was described by Harvard Business Review as “a new tool (that) radically improves marketing research.”


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Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Finance/Investment – Personal, FMCG – General, Insurance, Internet/New Media, Media (Broadcast), Media (Mobile), Media (Print), Online, Pharmaceutical, Retail, Sponsorship, Telecommunications
Advanced data, Advanced Statistical Techniques, Consultancy, Continuous, Creative development research, Data Mining, Diary Studies, Ethnography, Group Discussions/Focus Groups, Internet Research/CAWI, Mobile Web Surveys, Multivariate Stats and Modelling, Online Communities, Online Surveys, Qualitative, Quantitative, Syndicated Surveys, Tracking
Advertising, Analytics, Brand/Branding, Communications/PR, Consumer, Data Analytics, Data Fusion, Media Monitoring, Social Media, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Disabled People, Ethnic Minorities, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents
Australasia, Pacific Rim, South America, UK, USA, Worldwide
Senior Contacts

Fiona Blades (President and Chief Experience Officer)
Fleur Evans (Regional Director - EMEA, Strategy & Communications)
Marcello Garritano (Regional Director - Latin America)
Catherine Rickwood (Regional Director - North America)

Breakdown of Personnel

Admin/Support staff: 5
Executive/Research staff: 20
Data processing: 4
Total Number of Employees: 21 to 50

Address

Holden House
4th Floor
57 Rathbone Place
London
W1T 1JU
Tel: +44 (0)7408 806528
Email: info@meshexperience.com
Establishment date: 2006

International Address

MESH Experience
524 Broadway
11th Floor
New York
NY 10012
Tel: + 1 917 868 4471
Email: catherinerickwood@meshexperience.com
Website: www.meshexperience.com

MESH Experience
R. Comendador Miguel Calfat
109. Cj 72 - Vila Nova Conceição
São Paulo - SP - Brazil
SP, 04537-080
Tel: +55 (11) 2574 2087
Email: marcellogarritano@meshexperience.com
Website: www.meshexperience.com

MESH Experience
3rd Floor
43 Whitfield Street
London
W1T 4HD
Tel: 07408 806528
Email: fleurevans@meshexperience.com
Website: www.meshexperience.com

Is Share of Experience the NEW Share of Voice?
Share of voice (SOV) has always been an important metric for marketers to monitor. It helps us to understand how prominently we are promoting our brand versus competitors. But SOV only measures what we, as marketers, push out.

It doesn’t measure what people actually pick up; and it only includes paid media, such as TV advertising and outdoor. It doesn’t cover earned, owned and environmental media. Is there a measure of brand pickup that gives a fuller picture? 

We have investigated a new metric – share of experience (SOE) – to see how this can help marketers. Share of experience is the percentage of total brand experiences that a brand has in relation to the total market. So if we are looking at airline brands, we might see that Delta Air Lines has 30% SOE, meaning that it has 30% of all experiences that people have with airlines.

Drawing on data-driven evidence from over one million experiences we’ve collected over the past 10 years, we believe that using the Share of Experience (SOE) metric will be more helpful to marketers than using Share of Voice (SOV) to unlock brand growth because SOE:

·         has a stronger relationship with market share than SOV

·         can be broken down into Owned, Earned and Environmental experiences—as well as Paid—to enable 360 marketing

·         incorporates sentiment:  a Positive Experience has, on average, 3 times the impact of a Neutral one

·         predicts brand consideration the following month, and for those in purchase window, we have seen this impact continue for up to six months

·         reflects what people pick up, not what we, as marketers, push out

·         can be further utilized by analyzing Share of Positive Experiences to find an even greater predictive power

In a marketing era where Chief Marketing Officers find new roles as Chief Experience Officers, a matching set of metrics and models is essential. Taking an Experience-Driven Marketing approach will help marketers to grow their brands more effectively than using traditional tools. We urge the marketing community to measure Share of Experience in order to meet the evolving needs of an experience-based economy. 

Source: meshexperience.com
The way customers experience the insurance category is becoming increasingly complex and stretched across multiple channels.   Traditional research often relies on a static approach to understand the impact these experiences have on customer preference, recommendation and loyalty.  Switching to MESH's real-time approach has given us new perspectives into how these complex experiences work together to help customers understand our brand and our products.  Dominic Grounsell - MORE TH>N

 

The insight we gained in the research using MESH led us to commission a Tracker that will help us to keep our finger on the pulse. We have brought together our entire organization and our agencies to share the journey.  Peter Reiner - LG Electronics

 

The MESH study became the base of our planning, and not just a source of information to support preconceived ideas; this was really encouraging for the team. As a result of the work, we reconfigured our media mix, as well as packaging and in store experiences.  Alejandra Montemayor - PepsiCo

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