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With 30 years' unrivaled experience across food, drink, household care, personal care and beyond, we partner with the World's leading FMCG brand owners to drive deeper emotional connections across pack and product. We design qualitative and quantitative solutions that address business issues, fuelling the creativity that creates brands people love.

Our heartland is the interface between brand, pack and product, unlocking the power of the human senses to create more engaging propositions.

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Online, Pets/Petcare, Retail, Tobacco, Toiletries/Beauty Products, Transportation
Advanced Statistical Techniques, Benchmark Studies, Co-creation, Consultancy, Custom, Depth Interviews, Ethnography, Eye Tracking, Gamification, Group Discussions/Focus Groups, Hall Tests, In-Store Interviews, Mobile Web Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Communities, Online Surveys, Panels, Qualitative, Quantitative, Volumetrics
Brand/Branding, Concept Testing, Consumer, Data Analytics, Forecasting, International, New Product Development, Online Panels, Packaging/Design, Pricing, Product Testing, Simulated Test Markets, Trendspotting, Usage & Attitude
Baby Boomers, Black African, Chinese, Ethnic Minorities, Hard-to-Reach, Hispanic Markets, Kids, Mothers/Parents, Women, Youth/Teens
Africa, Australasia, Central Asia, Central Europe, China, Eastern Europe, India/Pakistan, Northern/Western Europe, South America, UK, USA, Worldwide
Senior Contacts

Sandeep Budhiraja (Director India)
Maria Da Serra (Director South Africa)
Ben Fathers (Managing Director, Ideal Insight)
Luisa Gibbons (Director, Cubo Innovation)
Joe Goyder (Managing Director, Huxly Global)
Louisa Griffiths (Director)
Judith Henderson (Managing Director EMEA)
Ian Horritt (Managing Director USA)
Mat Lintern (Global CEO)
Mark Sismey (Managing Director China)
David Thomson (Chairman)

Breakdown of Personnel

Admin/Support staff: 11
Executive/Research staff: 132
Non-research: 50
Field managers/supervisors: 2
Spec writers: 2
Total Number of Employees: 101 to 500

Addresses

Wallingford House
46 High Street
Wallingford
Oxfordshire
OX10 0DB
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

104-110 Crowmarsh Battle Barns
Preston Crowmarsh
Wallingford
Oxfordshire
OX10 6SL
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

Bridge House
181 Queen Victoria Street
London
EC4V 4EG
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

International Addresses

MMR Research Worldwide Inc.
15 West 27th Street
8th Floor
New York
NY 10001
Tel: +1-212-897-2806
Fax: +1 914 332 1452
Email: AMER_info@mmr-research.com
Website: www.mmr-research.com

MMR Consulting Shanghai Ltd
Room 2001-2004
No 300 Xikang Road, Benben Building
Jing’an District
Shanghai
200040
Tel: +86-021-6031-8838
Email: APAC_info@mmr-research.com
Website: www.mmr-research.com

MMR Research Worldwide Private Limited (Singapore)
237 Pandan Loop
Westech building #05-01
Singapore
128424
Tel: +6566590520
Email: APAC_info@mmr-research.com
Website: www.mmr-research.com

MMR Research Worldwide (India) Pvt Ltd
C/O Awfis Powai, Chemtex House
6th floor, Near Main Street, Chemtex Lane,
Sainath Nagar, Powai,
Mumbai
400 076
Tel: +91 99 2095 1199 
Email: apac_info@mmr-research.com
Website: www.mmr-research.com

MMR Research Worldwide (Pty) Ltd
21 Aurora Drive
1st Floor, Liberty Life Building
Umhlanga Ridge, 4301
Durban
Tel: + 27 31 830-5558
Email: EMEA_info@mmr-research.com
Website: www.mmr-research.com

MMR Research Worldwide Brazil
WeWork Paulista, Av. Paulista,
1374 - Bela Vista,
São Paulo, Brazil
01310-100
Tel: +55 (11) 96915-5135
Email: AMER_info@mmr-research.com
Website: www.mmr-research.com

MMR Express: Focused Flexibility

 

There is no doubt that tech entrants to the agile market research space have brought a much-needed injection of new ideas and irreverence to an industry that was in danger of getting stale. Experience in an industry is a double-edged sword – all that knowledge can also foster an acceptance of status quo and familiar, safe boundaries.

MMR has been supporting FMCG/CPG manufacturers for around 30 years, and we have taken our sweet time developing Express, our own agile offer – but we wanted to do it right. It has been created in part to fill the gaps we see in the agile space, one of which is around the need for flexibility.

One common way in which savings in time and money can be made in agile research is through ultra-standardization of content, and this can lead to inflexible ‘one size fits all’ solutions. These solutions don’t reflect the reality we have seen over the years – that different companies have different preferences in how they want to measure consumer responses, and which measures are most important. Even a simple, elemental measure like Overall Opinion is measured using different scales for many of our biggest clients, so a single scale type could not satisfy all of them.

While part of achieving agile savings can be realized by clients being a little looser in how they want a study to be designed, getting your results expressed using consistent scales, such that they fit into your business is absolutely vital if you want to make the most of another key industry trend: Big Data. Study results need to fit into your existing infrastructure - or data ecosystem - to be truly useful. We offer that flexibility to generate insight, in a style that fits into your business.

In order to make savings, it is very important to focus content on your priorities – on the “need to know”, rather than the “nice to have”. We have seen how what is seen a “must” can vary between clients, and between different stages in the innovation cycle.

Our offering allows us to discuss your priorities, and then reflect them in the content - rather than us impose inflexible content upon you.

Flexible sample is important too. Clients are increasingly open to a broader sample definition - increasing the incidence rate can bring costs down and make fieldwork faster. However, there are times when you want a tighter sample, or to recruit against a segmentation or typologies you use in your business. We can offer this – without you needing to pay a set-up fee up front.

We have still been able to use automation technology to limit human involvement to only where it really adds value, which means you benefit from our experience where it really counts. We offer flexibility on measures most clients agree are important, and we have been able to cut out the rest. We call this focused flexibility.

 

Source: MMR Express

'Fast becoming one of my favorite agencies to work with' - INSIGHT MANAGER, Diageo

 


'Working with a world-class organisation such as MMR has allowed us to develop a top-notch descriptive [sensory] panel that operated with flawless execution' - SENIOR SENSORY EVALUATOR, Boots 

 

'Thank you for the [consumer] workshops tonight. They went brilliantly. The recruitment was fantastic - I've never seen such great participants!! The sessions flowed really well and we got the depth we really needed' - SENIOR INSIGHT MANAGER - EUROPEAN INNOVATION, Kellogg's

 

'I feel they care, and that's what sets MMR apart' - SENSORY AND CONSUMER SCIENCE TEAM, Campbells 

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