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With 30 years' unrivaled experience across food, drink, household care, personal care and beyond, we partner with the World's leading FMCG brand owners to drive deeper emotional connections across pack and product. We design qualitative and quantitative solutions that address business issues, fuelling the creativity that creates brands people love.

Our heartland is the interface between brand, pack and product, unlocking the power of the human senses to create more engaging propositions.

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Online, Pets/Petcare, Retail, Tobacco, Toiletries/Beauty Products, Transportation
Advanced Statistical Techniques, Benchmark Studies, Co-creation, Consultancy, Custom, Depth Interviews, Ethnography, Eye Tracking, Gamification, Group Discussions/Focus Groups, Hall Tests, In-Store Interviews, Mobile Web Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Communities, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Volumetrics
Brand/Branding, Concept Testing, Consumer, Data Analytics, Forecasting, International, New Product Development, Online Panels, Packaging/Design, Pricing, Product Testing, Simulated Test Markets, Trendspotting, Usage & Attitude
Baby Boomers, Black African, Chinese, Ethnic Minorities, Hard-to-Reach, Hispanic Markets, Kids, Mothers/Parents, Women, Youth/Teens
Africa, Australasia, Central Asia, Central Europe, China, Eastern Europe, India/Pakistan, Northern/Western Europe, South America, UK, USA, Worldwide
Senior Contacts

Sandeep Budhiraja (Director India)
Jason Byles (Chief Commercial Officer)
Susannah Croucher (Director South Africa)
Ben Fathers (Managing Director, Ideal Insight)
Luisa Gibbons (Director, Cubo Innovation)
Joe Goyder (Managing Director, Huxly Global)
Louisa Griffiths (Director)
Judith Henderson (Managing Director EMEA)
Mat Lintern (Global CEO)
Mark Sismey (Managing Director China)
David Thomson (Chairman)

Breakdown of Personnel

Admin/Support staff: 4
Executive/Research staff: 147
Non-research: 56
Field managers/supervisors: 2
Spec writers: 1
Total Number of Employees: 101 to 500

Addresses

Wallingford House
46 High Street
Wallingford
Oxfordshire
OX10 0DB
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

104-110 Crowmarsh Battle Barns
Preston Crowmarsh
Wallingford
Oxfordshire
OX10 6SL
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

Bridge House
181 Queen Victoria Street
London
EC4V 4EG
Tel: +44 (0)1491 824999
Fax: +44 (0)1491 824666
Email: info@mmr-research.com
Establishment date: 1989

International Addresses

MMR Research Worldwide Colombia
Calle 22N # 6N-42, Office 404
Cali, Colombia
Email: AMER_info@mmr-research.com

MMR Research Worldwide Inc.
15 West 27th Street
8th Floor
New York
NY 10001
Tel: +1-212-897-2806
Fax: +1 914 332 1452
Email: AMER_info@mmr-research.com

MMR Consulting Shanghai Ltd
Room 2001-2004
No 300 Xikang Road, Benben Building
Jing’an District
Shanghai
200040
Tel: +86-021-6031-8838
Email: APAC_info@mmr-research.com

MMR Research Worldwide Private Limited (Singapore)
237 Pandan Loop
Westech building #05-01
Singapore
128424
Tel: +6566590520
Email: APAC_info@mmr-research.com

MMR Research Worldwide (India) Pvt Ltd
C/O Awfis Powai, 6th Floor, Schindler House,
Near Main Street, Chemtex Lane,
Hiranandani Gardens, Powai,
Mumbai
400 076
Tel: +91 99 2095 1199 
Email: apac_info@mmr-research.com

MMR Research Worldwide (Pty) Ltd
21 Aurora Drive
1st Floor, Liberty Life Building
Umhlanga Ridge, 4301
Durban
Tel: + 27 31 830-5558
Email: EMEA_info@mmr-research.com

MMR Research Worldwide Brazil
WeWork Paulista, Av. Paulista,
1374 - Bela Vista,
São Paulo, Brazil
01310-100
Tel: +55 (11) 96915-5135
Email: AMER_info@mmr-research.com

The Truth about Consumer Demand for Plant-Based Diets

 

Well, it’s finally January. After a few weeks of over indulgence, it’s time to make some changes. I’m sure many of you will have set New Year’s resolutions – maybe you want to lose weight, do more exercise or read more books. Maybe you’ve been thinking about taking part in Veganuary, the charity-led campaign encouraging people to try veganism for the month of January. With over 250,000 people across 193 countries having already taken part, it’s growing traction with record numbers signing up this year.

 

In fact, the number of vegetarians and vegans is on the rise in general. A survey by comparethemarket.com shows that 7% of people in the UK identify as vegan (with a further 14% identifying as vegetarian). That’s 3.5 million vegans that the food industry needs to cater for. Veganism has been bubbling under for some time now, fueled by Netflix documentaries (CowspiracyWhat the Health etc.) along with the influence of high-profile celebrities like Brad Pitt and Miley Cyrus. Throw in a few super-tanned, super-toned Instagram influencers such as @carolinedeisler and @healthychefsteph and you’ll start to see why the plant-based lifestyle looks so appealing.

 

I think we need to dig a little deeper, as veganism moves into more of a long-term trend than a fad. I was fortunate enough to speak at Food Matters Live in November 2018 – my topic, “Generation X: Exploring the demand for plant-based diets, functional foods and nutraceuticals.” Through research for this talk, I noticed a few things; the vilification of meat, the re-iteration of the health benefits of fruit and vegetables and the psychological and physical availability of vegan options.

 

Let’s start with meat. The UK government has called for the removal of nitrates from bacon and ham. With news headlines such as ‘Yes, bacon really is killing us’ (The Guardian), it could be a lot safer (and simpler) to cut out meat entirely. The World Health Organisationhave classified processed meat as a Group 1 Carcinogen (sufficient evidence that it causes cancer.) It’s as deadly as tobacco.

 

Red meat doesn’t fare much better either, classified as a Group 2a Carcinogen (probably causes cancer) and linked to increased risk of death from heart disease and diabetes. Red meat doesn’t sound quite as appealing now, does it?

Conversely, the benefits of plant-based diets have become an increasingly popular talking point in the media. Fruits and vegetables can reduce the risk of mouth, throat and lung cancer and are a vital part of any balanced diet - low in calories and crucial to help maintain a healthy weight; obesity being the second biggest preventable cause of cancer (Cancer Research UK).

 

Even with all the evidence, it’s really a no-brainer that incorporating more plant-based foods into your diet will make your healthier, even if you don’t choose to become vegan. Flexitarianism is a great option for those looking to make a smaller change – this means making a conscious effort to reduce meat and dairy intake, rather than cut it out entirely. Campaigns such as ‘Meat Free Mondays’ by Paul, Mary and Stella McCartney encourage switches to plant-based alternatives too. A survey conducted by MMR in October 2018 found that 53% of flexitarians choose this lifestyle for health reasons (whereas vegetarians and vegans are more motivated by animal rights).

 

All these options have been made far more accessible due to brilliant innovations across both food service and retail. Long gone are the days of miserable, bland tofu and watery soy milk. Here are some of my personal favourites that I’d encourage you to try:

Easily one of my favourites of 2018 – the ‘Beyond Burger’ is a great alternative to beef. It looks like meat and some say it even ‘bleeds’ (due to the use of beetroot juice in the recipe). Even better, you can order a Beyond Burger at All Bar One or Honest Burger. It feels indulgent, and yet is completely vegan.

 

Hot off the press… Greggs have launched a Vegan Sausage Roll made with a bespoke Quorn filling. Not the healthiest but at least it will keep your Veganuary on track! All good things in moderation.

 

Finally, Hellmann’s Vegan Mayonnaise. Rather than quietly advertising as a ‘free from eggs’ alternative, it’s loudly and proudly vegan. It’s had some rave online reviews too, delivering on taste and texture.

 

As my colleague Ally wrote about in her recent blog, veganism doesn’t have to mean compromise!

 

Consumer demand for plant-based diets is no longer about restriction. It’s about opening up a new world of different flavours and textures, celebrating everything that nature has to offer. I won’t be committing to Veganuary, but I will definitely be trying to include more plant-based products into my diet and reaping the benefits (plus enjoying all of the tasty new products!). I'm now in the search of some pulled jackfruit for lunch...


 

Source: Amirah Ashouri

'Fast becoming one of my favorite agencies to work with' - INSIGHT MANAGER, Diageo

 


'Working with a world-class organisation such as MMR has allowed us to develop a top-notch descriptive [sensory] panel that operated with flawless execution' - SENIOR SENSORY EVALUATOR, Boots 

 

'Thank you for the [consumer] workshops tonight. They went brilliantly. The recruitment was fantastic - I've never seen such great participants!! The sessions flowed really well and we got the depth we really needed' - SENIOR INSIGHT MANAGER - EUROPEAN INNOVATION, Kellogg's

 

'I feel they care, and that's what sets MMR apart' - SENSORY AND CONSUMER SCIENCE TEAM, Campbells 

 

'MMR is the agile research partner I've been looking for to provide a smart and efficient way to get clear and actionable results. Delivering speed, flexibility and expertise, the team listen to and work with you as a real partner.' - SENSORY AND CONSUMER SCIENCE MANAGER, Barilla

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