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Explore our professional research, insights, intelligence, analysis, consultancy firm. Uncover VoC to understand how, who, what, where, when, why, to identify business pain points/address gaps. Get answers to difficult questions, solve problems, inform business decisions. Our work adds value to operational intangible assets. We use skill, ethics, knowledge, creativity, flexibility.

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Finance/Investment – Business, FMCG – General, Public Services/Utilities, Retail, Telecommunications, Travel/Tourism
Benchmark Studies, Brainstorming, Consultancy, Desk Research, Mystery Shopping, Qualitative, Quantitative, Questionnaire Design, Report Writing, Tabulation & Analysis
Analytics, Brand/Branding, Business-to-Business, Competitive Intelligence, Concept Testing, Consumer, Customer Satisfaction, Employee Research, International, Pricing, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents, Single Parents, Women
Africa, UK, USA
Senior Contacts

Cecilia Lorraine Patterson (Principal Consultant)

Breakdown of Personnel

Total Number of Employees: 1 to 5

Address

MTC Research UK
118 Pall Mall
St. James'
City of London
London
SW1Y 5EA
Tel: +44 (0) 1799 54 1325 option 3 / +44 (0) 780 884 7027
Email: mtcresearchuk@gmail.com/insights@mtcresearch.co.uk
Establishment date: 2012

Market Turbulences

To say we are living under turbulent times is an understatement for most businesses.

Think globally, not locally but act locally. Businesses must live their values and brand propositions. Stakeholders consider them promises that maximise opportunities between the parties. Companies must understand and know what their client needs are. 

General lessons from the market show that maintaining the corporate image is equal to high standards. Optimizing innovation in approaches requires good brand communications and dependable customer service, which is the primary consideration for most purchases. 

Financial Institutions as a good example and many others in the business arena recognise that the key to survival is to provide excellent branding and service to keep customers coming back and to gain brand ambassadors.

Consumers want to do business with brands they recognise. Therefore, businesses that invest in their brands have a competitive advantage. Especially where these brands deliver their promises rather than saying one thing but doing another. As talented staff come and go in any one business, the only consistent reference point is the brand of the company.

How can any business be consistent with this?

Click on link below to read full article

https://www.linkedin.com/pulse/market-turbulences-cecilia-lorraine-patterson-ma-dip-mrs-cmrs/ 

Source: LinkedIn


(1)

 

"As a research buyer and user, I can confirm that Cecilia has been in this business for many years. Cecilia and her team, designed and executed our organization’s full lifecycle research project. It was a business to business (B2B) stakeholder research project with executives including Government officials. Being an entire lifecycle research project, Cecilia and her MTC Marketing Research Solutions Team were responsible for the reporting and presentation of the results to the executive team and management.

The delivery was on time and within stipulated timelines. We were delighted with their services and solutions for our corporate business, and they achieved excellent results without straying off the budget."  Head - Corporate Affairs & Strategy, Financial Services Firm. 

 

 

(2)
"Cecilia Patterson worked closely with our head office's marketing and strategic team on some of our full life cycle research projects which were designed and executed by Cecilia and her team. MTC Marketing Research Solutions managed majority of work that our global group and their research agencies commissioned in the Botswana Market and reported directly to the Chief Marketing and Communications Officer. Work from our other international offices was mostly fieldwork projects. Outside the research work Cecilia added value in service delivery by alerting our brand in market issues that affected our business industry. We were very pleased with their business solutions. They sometimes conducted multiple projects for our brand and delivered on time, every time, without straying off budget of our company." Product Manager - Offers, Telecommunications firm. 

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