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Explore our professional research, insights, intelligence, analysis, consultancy firm. Uncover VoC to understand how, who, what, where, when, why, to identify business pain points/address gaps. Get answers to difficult questions, solve problems, inform business decisions. Our work adds value to operational intangible assets. We use skill, ethics, knowledge, creativity, flexibility.

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Finance/Investment – Business, FMCG – General, Public Services/Utilities, Retail, Telecommunications, Travel/Tourism
Benchmark Studies, Brainstorming, Consultancy, Desk Research, Mystery Shopping, Qualitative, Quantitative, Questionnaire Design, Report Writing, Tabulation & Analysis
Analytics, Brand/Branding, Business-to-Business, Competitive Intelligence, Concept Testing, Consumer, Customer Satisfaction, Employee Research, International, Pricing, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents, Single Parents, Women
Africa, UK, USA
Senior Contacts

Cecilia Lorraine Patterson (Principal Consultant)

Breakdown of Personnel

Total Number of Employees: 1 to 5

Address

MTC Research UK
118 Pall Mall
St. James'
City of London
London
SW1Y 5EA
Tel: +44 (0) 1799 54 1325 option 3 / +44 (0) 780 884 7027
Email: mtcresearchuk@gmail.com/insights@mtcresearch.co.uk
Establishment date: 2012

Boosting weaker Areas in Your Business

Keep an eye on loopholes within your business portfolio to improve perceptions of your brand. Convenience and assortment are no longer competitive advantages for driving loyalty to brick and mortar.

Are you a service provider under pressure to meet consumer needs? Whether you are a traditional bank or a digital bank, you know convenience and assortment are no longer competitive advantages for driving loyalty, online or to a brick and mortar service centre. It is true, for many businesses trying to increase foot count into their business premises. Regardless, consumers still demand a physical brand presence in their geographic locations. 

In trying to meet current trends, many brands have looked to digital conveniences which appear to have problems. This can only mean that they are evolving product offerings that are work in progress and require a lot of research.

I recently learned about their convenience challenges spanning from artificial intelligence in the form of digital glitches with mobile applications for financial institutions. 

The subject matter clearly creates perception controversy for financial institutions in general. As many other different types of businesses depend on this convenience offered by financial institutions to get paid for their services and products, it calls for concern.  

Click on link below to read full article 

https://www.linkedin.com/pulse/boosting-weak-areas-your-business-patterson-ma-dip-mrs-cmrs/ 

Source: LinkedIn


(1)

 

"As a research buyer and user, I can confirm that Cecilia has been in this business for many years. Cecilia and her team, designed and executed our organization’s full lifecycle research project. It was a business to business (B2B) stakeholder research project with executives including Government officials. Being an entire lifecycle research project, Cecilia and her MTC Marketing Research Solutions Team were responsible for the reporting and presentation of the results to the executive team and management.

The delivery was on time and within stipulated timelines. We were delighted with their services and solutions for our corporate business, and they achieved excellent results without straying off the budget."  Head - Corporate Affairs & Strategy, Financial Services Firm. 

 

 

(2)
"Cecilia Patterson worked closely with our head office's marketing and strategic team on some of our full life cycle research projects which were designed and executed by Cecilia and her team. MTC Marketing Research Solutions managed majority of work that our global group and their research agencies commissioned in the Botswana Market and reported directly to the Chief Marketing and Communications Officer. Work from our other international offices was mostly fieldwork projects. Outside the research work Cecilia added value in service delivery by alerting our brand in market issues that affected our business industry. We were very pleased with their business solutions. They sometimes conducted multiple projects for our brand and delivered on time, every time, without straying off budget of our company." Product Manager - Offers, Telecommunications firm. 

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