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Important update regards COVID-19

Update 06/04/2020:

Whilst the COVID-19 temporarily affects UK face-to-face fieldwork, Protel is well equipped, with the latest technology, to deliver high quality telephone interviews. Our trained interviewers are enabled to work remotely, using advanced and secure technology, and our experienced Supervisory team are ensuring continuous high quality through live monitoring and direct feedback.

Telephone research (computer-assisted telephone interviewing) offers a practical opportunity to directly talk to respondents, in a safe environment.

 Protel strictly follows the Market Research Society (MRS) Code of Conduct, and offers ISO 20252 quality approved fieldwork services across the whole of the UK and Republic of Ireland.

For more information, please visit:

Protel provides qualitative and quantitative fieldwork services, with coverage all throughout the UK.

Our specialism is Field and Tab. By working closely with our clients, our friendly and professional team will ensure that your research is performed to the highest standard, in order to successfully meet your market research objectives.

Agriculture, Automotive, Energy, Environmental, Events/Conferences, Government/Local Authority, Public Services/Utilities, Retail, Transportation, Travel/Tourism
CAPI, CATI, Coding/Data Entry, Depth Interviews, Diary Studies, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Mystery Shopping, Online Surveys, Recruiting, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking
Business-to-Business, Concept Testing, Consumer, Customer Satisfaction, Multi-Mode Fieldwork, Product Testing, Social Media, Social Research
Affluent, College/University Students, Disabled People, Ethnic Minorities, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents, Single Parents, Unemployed
Republic of Ireland, UK
Senior Contacts

Tina Lunn (Director)
Annita Small ( Director)
Lucy Small ( Director)

Breakdown of Personnel

Admin/Support staff: 4
Executive/Research staff: 4
Data processing: 8
Field interviewers: 900
Field managers/supervisors: 14
Spec writers: 1
Telephone interviewers: 50
Telephone managers/supervisors: 2
Total Number of Employees: 6 to 10


4 Queen Victoria Road
West Midlands
Tel: +44 (0)24 7623 8400
Establishment date: 1999

Case Study QUAL: Barriers to Water Sports (Arkenford)

British Marine represents the interests of more than 1600 members in the leisure, superyacht and small commercial marine industry, including boat builders, chandlers, brokers, marinas, passenger boats and engine manufacturers. Members were concerned that customer numbers were declining, that leisure boating had a “stuffy” image and that fewer young people were interested in taking part. In response to these concerns, British Marine launched the Future Customers project in 2016 to take an in-depth look at trends which would affect its consumer markets. Market research specialist Arkenford was asked to do a market segmentation.


The challenge

A nationwide survey of more than 2,000 people was planned, but firstly Arkenford had to ensure it included the right questions. To that end it wanted to explore further the thinking of two key groups – active outdoor types who had never tried any water sports and those who had previously enjoyed water sports in the past five years but had given up for any reason. It was hoped that, by holding guided discussions in small focus groups of eight people, researchers could tease out all the angles which would have to be addressed in the survey if it was to give the most meaningful results. The challenge was how to find these people.


The solution

Protel Fieldwork was selected by Arkenford for the task because of its excellent track record of finding a good balance of focus group candidates. For the British Marine study, it had to find the two main categories described above, with a spread across age groups, occupations, sex and those living inland or at coastal locations. Protel achieved this by sending field researchers out to Manchester, the Midlands, Guildford and Southampton to stop people in the street and ask them to answer a screening questionnaire. People were quizzed about how often they participated in various water sports and a long list of mainly outdoor activities such as golf, fishing, cycling, football, tennis, horse riding, climbing, skiing, motorsports and mountain biking, as well as aspects of their background. Protel’s field interviewers had to recognise immediately those who fitted the correct criteria and invite them to join a focus group for a small incentive. Approximately 25 people had to be stopped on average for every suitable person found. Anyone who admitted to a fear of water, or an inactive lifestyle, was ruled out.


The result

Protel Fieldwork successfully recruited people for Arkenford’s focus groups, providing a good balance of candidates and therefore providing a sound basis for Arkenford to draw out meaningful insights from the discussions that crucially informed the wider nationwide survey.


Six focus groups were held, three for lapsed participants in water sports, and three for active people who regularly took part in a wide range of other sports including football, rugby, martial arts, mountain biking, skiing, horse riding, motorsports, fishing and golf but not water sports. These were held in Manchester, Guildford, Southampton and the Midlands. A total of 48 people took part.


One of the surprises during Protel’s screening selection was the high number of people who were afraid of going on the water at all, or who were unsure about where it was safe to do so. All of these people were excluded from the focus groups.


Ben Moxon, MD of Arkenford, said: “Protel delivers what we want and we have a strong relationship with them. We trust their recruitment ability. For the focus groups it was important that we got the right cross-sections of people and Protel certainly delivered those.”


The findings of the focus group were used to help Arkenford construct the questionnaire for a larger survey carried out nationwide in Spring 2018.

Source: Protel Fieldwork

"Protel Fieldwork always delivers a professional service to a high quality, meeting deadlines, some of which are demanding. I have no hesitation in recommending the services of Protel Fieldwork." - Chris Paterson, Associate Transport Planner, Peter Brett Associates LLP


"We were very happy with Protel’s suggestion about how the survey was conducted because it led to the work being completed quickly and in a cost effective manner. High quality data was available almost immediately." - Sara Harte, TfWM


"Protel delivers what we want and we have a strong relationship with them. We trust their recruitment ability. For the focus groups it was important that we got the right cross-sections of people and Protel certainly delivered those." - Ben Moxon, MD of Arkenford


"The farming community is notoriously difficult to survey. We have worked with Protel on this project for many years and greatly value their understanding of the market and experience of conducting interviews with farmers. We set very tough challenges for Protel in terms of the sample profile and we rely heavily on Protel’s experience of the market, together with their resourcefulness in developing an appropriate database." - Martin Olver, Mindset Research


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