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Company Profile

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As a behavioural research consultancy we help the world’s leading consumer products companies build sustainable habit loops. With an intense focus on shopper, packaging, product and NPD, our Human Advantage™ puts people at the heart of everything we do – giving brands the greatest chance of being purchased. And repurchased.

Our specialisms

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Media (Broadcast), Pets/Petcare, Retail, Toiletries/Beauty Products, Toys/Games
Behaviour Insights, Concept Testing, Consumer, Forecasting, International, New Product Development, Packaging/Design, Pricing, Product Testing
Ad hoc, Consultancy, Ethnography, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Online Research/CAWI, Qualitative, Quantitative, Semiotics
Australasia, Central Asia, Central Europe, France, India/Pakistan, Northern/Western Europe, South America, UK, USA, Worldwide

Our people

Senior Contacts

Andy Rushforth (SVP Market Development)

Patrick Young (Head of UK)

Breakdown of Personnel

Total Number of Employees: 101 to 500


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