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QRi Consulting

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QRi Consulting provides human understanding for business success, by getting Inside the Consumer Mind™.

Listening to and identifying what people really think & feel about your Brand.  Providing vital Insights needed to gain & maintain competitive advantage in the Post-Pandemic World.

Over 30 years of experience in UK & International Qualitative & QualiQuant® Research, with partners Worldwide.

Specialists in Brand, Communication and Product Strategy & Tactics.  As Consumer Psychologists we uncover the motivations and behaviour of your consumers and customers. Translating these insights into actionable recommendations.

Our methods include Extended Creativity Groups™ (ECGs®), Group Discussions, Focus Groups, Individual In-Depth Interviews, In-Store Intercepts, Accompanied Shopping, Ethnography, QualiQuant® and Lovemarker®.

Sector experience includes: Country & Destination Branding, Automotive, Retail, FMCG, Digital Technology, Luxury, Leisure & Lifestyle, Health & Wellbeing.

Our specialisms

Automotive, FMCG – General, Food, Healthcare, Online Media, Online Retail, Retail, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Travel/Tourism
Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Experience, International, New Product Development, Packaging/Design
Depth Interviews, Ethnography, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Online Qualitative, Online Research/CAWI, Online Surveys, Qualitative, Quantitative
Affluent/High net worth, College students, Ethnic minorities, Older people, Parents of young children, Single parents, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

James Patterson (Research Director)

Simon Patterson (CEO)

John Pawle (Consultant Quant Director)

Debbie Whittick (Operations Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 4

Total Number of Employees: 1 to 5


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