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QRi Consulting

Company Profile

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At QRi Consulting we bring over 35 years expertise in International Brand research rooted in consumer psychology, uncovering the deeper motivations, emotions, and subconscious drivers that shape consumer behaviour. By getting Inside the Consumer Mind™, we reveal the insights Brands need to gain and sustain competitive advantage in today’s fast-evolving world.

Our pioneering QualiQuant® methodology fuses qualitative depth with quantitative precision, enhanced by AI, delivering a measurable understanding of audiences. This enables data-driven decisions while tapping into the rational and emotional triggers behind consumer choices, helping build stronger Brands.

With a proven track record in Qualitative methodologies across industries including destination & country branding, FMCG, leisure & lifestyle, health & wellbeing, automotive, luxury, and technology, we provide actionable insights that drive growth, customer loyalty, and successful product and brand launches.

Qualitative Research International (QRi) Consulting – we are here to help you build  stronger brands.

Our specialisms

Automotive, FMCG – General, Food, Healthcare, Online Media, Online Retail, Retail, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Travel/Tourism
Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Experience, International, New Product Development, Packaging/Design
Depth Interviews, Ethnography, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Online Qualitative, Online Research/CAWI, Online Surveys, Qualitative, Quantitative
Affluent/High net worth, College students, Ethnic minorities, Older people, Parents of young children, Single parents, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

James Patterson (Research Director)

Simon Patterson (CEO)

John Pawle (Consultant Quant Director)

Debbie Whittick (Operations Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 4

Total Number of Employees: 1 to 5

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