QRi Consulting

At QRi Consulting we bring over 35 years expertise in International Brand research rooted in consumer psychology, uncovering the deeper motivations, emotions, and subconscious drivers that shape consumer behaviour. By getting Inside the Consumer Mind™, we reveal the insights Brands need to gain and sustain competitive advantage in today’s fast-evolving world.

Our pioneering QualiQuant® methodology fuses qualitative depth with quantitative precision, enhanced by AI, delivering a measurable understanding of audiences. This enables data-driven decisions while tapping into the rational and emotional triggers behind consumer choices, helping build stronger Brands.

With a proven track record in Qualitative methodologies across industries including destination & country branding, FMCG, leisure & lifestyle, health & wellbeing, automotive, luxury, and technology, we provide actionable insights that drive growth, customer loyalty, and successful product and brand launches.

Qualitative Research International (QRi) Consulting – we are here to help you build  stronger brands.

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