Quadrangle

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UK research and evidence market hits record £18.7 billion valuation

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Quadrangle

Company Profile

Quadrangle was born out of a simple belief: growth comes from thinking better and acting differently.

We call what we do Customer Consultancy.

We help brands connect customer truths with what drives performance, enabling better decisions through deeper understanding, and translating insight into strategies, positioning, propositions and experiences to drive intentional loyalty, and sustainable growth.

In a world where AI tools are increasingly shaping choice, we draw on a comprehensive toolkit of techniques and approaches to help our clients build brands that resonate powerfully with key audiences, unlock new opportunities and solve knotty problems.

For more information, visit quadrangle.com

Our specialisms

Sectors

Automotive, Central Government, Electrical Goods, Energy/Utilities, Entertainment – in home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, Food, Healthcare, Insurance, Non-Profit, Online Retail, Property/Construction/Housing, Public Services, Retail, Sustainable Energy, Telecoms/Mobile/Internet, Transportation, Travel/Tourism

Expertise

Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Experience, Customer Loyalty, Data Analytics, International, Lifestyle & value trends, Multi-Mode Fieldwork, New Product Development, Pricing, Product Testing, Segmentation research, Storytelling, Usage & Attitude

Services

Ad hoc, Advanced Statistical Techniques, Co-creation, Consultancy, Continuous, Creative development research, Customer Experience (CX), Data Analytics, Depth Interviews, Ethnography, Executive Interviews, Focus Groups/Group Discussion, Multivariate Stats and Modelling, Online Research/CAWI, Panels, Qualitative, Quantitative, Semiotics, Tracking, Workshops

Participant types

Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Ethnic minorities, LGBTQIA+, Mixed heritage, Neurodiversity, Older people, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Seldom heard audiences, Single parents, Vulnerable adults

Research location(s)

Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Alison Camps (Partner and Chairman)

Peter Hasler (MD, Client Service)

Alex Lewis (Partner)

Mark Reynolds (Head of Tracking)

Ben Skelton (Partner and CEO)

Imogen Uffindell-Birt (Head of Qualitative)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 12

Non-research: 1

Spec writers: 2

Total Number of Employees: 11 to 20

“A research skillset with a consulting mindset. That is exactly what I feel I got”

“Quadrangle brings outstanding information to the table - quick wins and what I call BIG OMG moments”

“The quality of this project has been exceptional, resulting in some very clear insights positioned well in the play back”

"I am very proud of the work we have done together"

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