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RED C Research & Marketing Ltd

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Company Profile

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RED C is a premier provider of research-based consultancy services.  We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer.  Our core business is gathering and analysis of behaviour, to provide clear insights, in an ever-changing world.    

 

Our specialisms

Central Government, Drinks (Alcoholic), Finance/Investment – Personal, FMCG – General, Media (Broadcast), Politics, Public Services, Retail, Telecoms/Mobile/Internet, Travel/Tourism
Advertising, Business-to-Business, Customer Experience, Direct Marketing/Promotions, Employee Research, International, Opinion Polling, Product Testing, Social Research, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, CATI, Consultancy, Face-to-Face, Focus Groups/Group Discussion, Omnibus Surveys, Online Communities, Online Research/CAWI, Tracking
Africa, Australasia, China, Eastern Europe, Japan, Middle East, Northern/Western Europe, Republic of Ireland, UK, USA

Our people

Senior Contacts

Richard Barton (UK Joint Managing Director)

Charlotte Butterworth (UK Joint Managing Director)

Richard Colwell (CEO)

Carol Fanagan (Deputy Managing Director Ireland)

Michelle Lowry (Operations Director)

Sinead Mooney (Managing Director Ireland)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 25

Non-research: 3

Data processing: 5

Field interviewers: 150

Field managers/supervisors: 5

Spec writers: 3

Telephone interviewers: 50

Telephone managers/supervisors: 2

Total Number of Employees: 21 to 50

Open-quote-mark

As a avid user of research and a believer in using empirical evidence, and having worked with likes of Peter Field and been a sponsor of The Ehrenberg-bass institute, I can say that RED C is among the best strategic research companies I’ve worked with.   Their work bringing CEPs, Distinctive Brand Assets, world class scorecard, as well as their range of qual, quant and diagnostic tools are really driving all sorts of good decisions for us, with a very direct line between their recommendations, the work we do and measuring the business and brand impact.  
Paul Dervan, Chief Marketing Officer, National Lottery

Insights get taken to the next level with RED C – it’s not just about delivering research findings, but about providing strategic recommendations that tap into the wealth of experience in the team. They are brilliant with senior stakeholders and I’d trust them to deliver against any brief!
Insight director, Global Media Brand

In selecting RED C, we’ve identified a partner that was able to deliver not only great research, but the ability to translate this into commercially actionable insights. Having a roadmap to help understand where we need to grow into the future is vital, especially when resources are limited versus what our competitors can bring to bear.
Peter Murphy, Marketing Manager, Bewley’s

Creative evolution is an unstructured process, and RED C provided us with the framework and informed direction to ensure focus throughout the journey.  Their analysis of qualitative understanding provided us with the confidence to proceed to brand reveal knowing we had done right by our own objectives.
Michelle McLoughlin, Consumer Insights, Aer Lingus

Address

RED C Research UK Ltd
47 Dean Street
London
W1D 5BE
Tel: +44 (0)20 3740 9056
Email: richard.barton@redcresearch.com

International Address

Worldwide Independent Network (WIN)
Via Panizza,7
Post Box 149
Schwerzenbach
Milan
20144
Tel: +41 (0)44 806 66 50
Fax: +41 (0)44 806 66 60

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