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Shift Insight

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Company Profile

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Proud B-Corp agency. We believe in the power of insight to make things better. We proudly help clients in three complementary areas understand their audience and make evidence-based decisions.

  •  Shift Learning: helping universities, publishers and other education organisations to thrive in changing times.
  •  Shift Sustainability: helping organisations of all shapes and sizes identify and address global and local challenges.
  •  Shift Membership: helping membership organisastions respond to stakeholder needs and keep pace with sector trends.

Offering  a range of qualitative, quantitative and desk research methods, and work with clients to create bespoke research designs, yielding actionable recommendations.

Our specialisms

Charities/Voluntary, Education/Training, Environmental, Events/Conferences, Healthcare, Non-Profit, Public Services, Social Media, Technology, Toys/Games
Behaviour Insights, Brand/Branding, Business-to-Business, International, New Product Development, Opinion Polling, Pricing, Product Testing, Social Research, Usage & Attitude
Depth Interviews, Desk Research, Ethnography, Event Evaluation, Focus Groups/Group Discussion, Online Focus Group Hosting, Online Surveys, Qualitative, Quantitative, Telephone Interviewing
Children & Young People, Ethnic Minorities, Parents, Seldom Heard Audiences, University/College Students, Welsh speakers, Youth/Teens
Republic of Ireland, UK, Worldwide

Our people

Senior Contacts

Rebecca Berry (Research and insights director)

Jenny Kedros (Research and insights director)

Jane Powell (Managing Director)

Jack Wilson (Operations & Finance Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 21

Total Number of Employees: 21 to 50


“We’ve been delighted to work closely with Shift during our Reimagine Research initiative. The robust and comprehensive survey which they constructed has provided a firm foundation for all our subsequent work. They were able to deliver a quality and breadth of data that we haven’t seen anywhere else for this topic, allowing us to carefully target our subsequent activities. It also captured the attention of research culture advocates across the UK and globally. Throughout our partnership, the Shift team have been unfailingly supportive and flexible to the changing demands of the project. Thanks to their deep expertise, we’ve been able to successfully push our initiative forward.”

Senior Policy and Advocacy Advisor, Wellcome


 “Working with Shift was a great experience from start to finish. They were responsive to our need for a swift set-up and very proactive in accommodating our ideas and requests as we shaped the surveys. The collaborative approach they took meant that we progressed quickly through the various stages of the project and the end result has been a thorough, carefully-evidenced piece of market research that will form the bedrock of our 2021 course development.”

Head of Publishing, Researcher Training, SpringerNature


 “This was the second time that Shift worked with us on our Student Experience Survey (SES). The 2019-20 SES saw a record number of responses, and the knowledge the team picked up about our distance and flexible learning programmes last time really shone through. Deliverables arrived on-time, were of a high standard, and came really well contextualised. The presentations of findings had the impact we wanted them to. All this work was completed during the early stages of the COVID-19 lockdown as we were all getting to grips with home-working. Shift’s responsiveness, attention to detail and commitment throughout the project was very much appreciated.”

Head of Surveys and Student Voice, University of London Worldwide


 “Shift Insight were selected from a very large number of bidders on our research, because their methodology was innovative but robust – we felt it would produce deep insights into people’s real motivations and behaviours, which turned out to be true. The team were really engaged and proactive throughout the process and turned a broad research brief very effectively into a set of actionable insights.”

Head of Communications and Behaviour Change, LWARB (London Waste and Recycling Board)


 “We needed insight into diverse and amorphous audience and author groups. Shift quickly anticipated potential issues and offered solutions to establish the insights we needed.”

Managing Editor, Royal Society of Chemistry


“The team at Shift Learning are naturally enthusiastic about what they do and a pleasure to work with. They have an incredible ability to immerse themselves in what their clients do – the vision, the objectives and the challenges – and have bags of methods expertise. They just “get it” and all while delivering a proactive and attentive service. I can’t fault them.”

Project Manager, Association for Project Management


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