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SKIM is a global, award-winning insights agency helping leading companies thrive by understanding decision making.

We combine decision-behavior expertise with analytical rigor, a thorough understanding of marketing challenges, and innovative research techniques to identify opportunities, develop products and services and optimise your pricing and communication strategy.

Charities/Voluntary, Finance/Investment – Personal, FMCG – General, Healthcare, Online, Retail, Telecommunications, Transportation, Travel/Tourism, Wellness/Fitness
Advanced data, Copy Testing, Creative development research, Data Mining, Depth Interviews, Diary Studies, Ethnography, Eye Tracking, Group Discussions/Focus Groups, Multivariate Stats and Modelling
Behavioural Analysis, Communications/PR, Customer Loyalty, Data Analytics, Data Fusion, E-Commerce, Employee Research, Forecasting, New Product Development, Pricing, Social Research
Affluent, Baby Boomers, College/University Students, Digital Consumers, Disabled People, Hard-to-Reach, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Africa, Caribbean, Central Asia, Central Europe, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Samantha Bond (Qualitative Consultant, Mobility Specialist)
Tommaso Gennari (Senior Analytics Consultant)
Sarah Raoufian (FMCG & Consumer Health Specialist)
Alistair Shutt (Director Business & Innovation )
Anouk Vincenti (Technology Specialist)

Breakdown of Personnel

Admin/Support staff: 22
Executive/Research staff: 52
Total Number of Employees: 51 to 100


80 Middlesex Street
E1 7EZ
Tel: +44 (0)20 3586 7240
Establishment date: 2009

International Address

SKIM Berlin
Neue Schönhauserstraße 3-5
Tel: +49 30 3080 9970

SKIM Rotterdam (HQ)
Weena 695
Rotterdam, the Netherlands
3013 AM
Tel: +31102823535

SKIM Hoboken
5 Marine View Plaza
Suite 401
NJ 07030
Tel: +12019638430

Introducing The Habitual-Deliberate Loop Of Consumer Decision Behavior

SKIM has introduced the habitual-deliberate loop to offer brands a new view on how to analyse, disrupt and reinforce your consumers’ decisions.

We know as a brand you’re ultimately concerned with keeping your customers loyal, or tempting new customers to buy your product. Having a clear understanding of this Habitual-Deliberate Loop can help you prioritise short-term and long-term strategies and execution plans. This loop can also help guide your insights strategy, for example, where to best allocate research spend. 
To stay ahead in today’s quickly evolving marketplace, you need a strong research partner who is expert in this decision cycle and can serve up accurate and actionable insights at all points in the loop.
Read our article or get in touch to find out how we implement this framework and can help you to optimise your market research strategy. 
Source: SKIMspiration Blog


Pablo J Pérez | Google

"SKIM has proven to provide the most innovative proposal in a recent, very ambitious, RFP. They are super-strong on the fundamentals of research, which is becoming a differentiation factor these days. On top of that, they proposed the coolest mix of research pieces, both with their own tools but also with external partnerships. This showed how well connected and active they are in the industry. During the whole process, they truly understood our needs and worked really hard as a team to deliver the best research design. We are really impressed and eager to work with them”

Jennifer Whyte & Diane Freeman | Unilever

“We recently used SKIM for a portfolio optimisation study in 2 markets, for global / local teams and 3 global brands - our current portfolio and innovations were included too. The methodology was one that we were mostly new to. 

SKIM were very involved and their skills, attention to detail (and patience!) were exemplary. The analysis was highly complex but SKIM produced a very clear, concise and actionable report with quantifiable commercial outcomes. The simulator developed by SKIM allowed us to run portfolio scenarios predicting the impact on our business, on robust consumer choice data and rigorous analysis”

Tara Colalillo | Mars Petcare

“We were seeing a really steep growth for other CPG categories within the online space, but pet care was not increasing at the same rate. So we wanted to understand why. SKIM presented the customer journey mapping idea to us…this project was presented to us as a blended methodology, and that’s really the reason why we chose to work with SKIM on this project.”

Benoit Gouhier | Danone ELN

“It is always a great pleasure working with SKIM. They deliver clear and actionable insights tackling complex challenges with creativity and thoroughness, and all of this with enthusiasm and passion!”

Allen Bevans | Google Play

“SKIM's segmentation helped us truly understand the drivers and differences among these groups, so that we can enhance and differentiate our strategy accordingly. This study was very complex…& seemed to provide exactly the precision and flexibility we needed. They delivered results in a way that was easy to understand and socialize throughout the organization.”


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