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Spark is a full service research agency based in Dublin with offices in the UK also. We are your research partner for Quant or Qual projects either in 1 market or multiple markets. Our team is a strong mix of senior researchers and ex-client side marketers Get in touch

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy, Finance/Investment – Personal, FMCG – General, Food, Government/Local Authority, Healthcare, Insurance, Media (Broadcast), Nutrition, Politics, Public Services/Utilities, Retail, Telecommunications, Toiletries/Beauty Products, Transportation
Audience Measurement, Benchmark Studies, Consultancy, Depth Interviews, Ethnography, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Store Interviews, Mystery Shopping, Omnibus Surveys, Online Communities, Online Surveys, Qualitative, Quantitative, Tracking
Advertising, Brand/Branding, Concept Testing, Consumer, Customer Satisfaction, Data Analytics, International, Packaging/Design, Pricing, Usage & Attitude
Affluent, Baby Boomers, Black Caribbean, College/University Students, Hard-to-Reach, High Net Worth, Kids, Mature/Midlife, Men, Mothers/Parents, Women, Youth/Teens
Australasia, Caribbean, Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide
Senior Contacts

Julie Angus (Managing Director)
Lynsey Carolan (Deputy Managing Director)
Justin Healy (Managing Director)
Peter Kenefick (Director)
Mary Mulcahy (Field Director)
Heather Murphy (Director)
Paula Sharkey (Office Manager - Dublin)

Breakdown of Personnel

Admin/Support staff: 2
Executive/Research staff: 15
Non-research: 2
Field interviewers: 200
Field managers/supervisors: 20
Total Number of Employees: 11 to 20

Addresses

Aurora House
Uxbridge Road
London
W5 5SL
Tel: +44 (0)20 3859 0130
Email: hello@sparkmr.com
Establishment date: 2007

The Den, Coolmine Central
Porters Road
Blanchardstown
Dublin
Republic of Ireland
D15 KT72
Tel: +353 (0)1 8103150
Email: hello@sparkmr.com
Establishment date: 2007

He said/She said... Influencers - Does it even matter who is talking about my brand?
The use of influential people to spread a brand’s message is not a new phenomenon. However, social media has broken down the previously existing geographic boundaries and has created a powerful digital influencer that can potentially impact consumers across the globe. Working with the right influencer can catapult your sales, but working with the wrong influencer can at best waste your money, and at worst badly damage the brand you have invested so much in. Often the problem lies in knowing which influencer is the best fit for your brand to collaborate with. Here are three key things to look out for when researching an influencer to work with:
1. (ENGAGED) Audience – Don’t fall into the trap of thinking the influencer with the largest following will benefit your brand the most. Focus in on the engagement measures – comments, likes, shares. Don’t discount influencers with a smaller following if their niche audience matches your target consumer. Collaborating with an influencer with a smaller
following will be cheaper and they will often have an audience with a higher percentage of engaged and loyal followers. If you plan on working with more than one influencer, make sure that their audiences don’t entirely overlap, or else you’ll be paying to hit the same audience (and you might even be annoying people by spamming their social media feeds with your product).
2. Credibility – What are people saying about the influencer in online forums and groups? Are they trusted? Have their followers made purchases based on their recommendation before? If the influencer isn’t trusted, it will be difficult for them to make their audience believe in your product.
3. Brand Fit – The collaboration needs to make sense, for the influencer and for the brand. Your product or service needs to be something that the influencer would organically use or that fits with their image or life stage. Recently you might have seen a fairly odd collaboration between a lighter brand and a former Miss Universe Ireland? Such an odd brand fit! When the influencer chats about your collaboration to their audience the last thing you want them to be thinking is ‘That’s a strange one’.Source: www.sparkmr.com

“Just wanted to drop you a quick note to say thanks so much to you and the team for a great presentation. It was obvious a huge amount of effort had gone into it. I’m always impressed by Spark’s ability to make weighty decks pacey, interesting and crucially actionable”  

Board Director (Name redacted) October 2019 

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