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Spark is a full service research agency based in Dublin with offices in the UK also. We regularly conduct ad hoc qual and quant as well as running tracking studies for blue chip clients in both markets. Our team is a strong mix of senior researchers and ex-client side marketers.

Accountancy, Agriculture, Automotive, Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Electrical Goods, Energy, Entertainment – in home, Entertainment – out of home, Events/Conferences, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Information Technology, Insurance, Media (Broadcast), Media (Mobile), Media (Print), Nutrition, Pharmaceutical, Politics, Public Services/Utilities, Retail, Social Media, Sponsorship, Sport/Leisure/Arts, Telecommunications, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
CAPI, CATI, Co-creation, Depth Interviews, Ethnography, Face-to-Face, Gamification, Group Discussions/Focus Groups, Hall Tests, In-Store Interviews, Mystery Shopping, Omnibus Surveys, Online Surveys, Qualitative, Quantitative, Tracking
Advertising, Behavioural Analysis, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, Emerging Markets, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Pricing, Product Testing, Social Media, Translation, Trendspotting, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Hard-to-Reach, High Net Worth, Kids, Mature/Midlife, Mothers/Parents, Women, Youth/Teens
Caribbean, Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide
Senior Contacts

Julie Angus (Managing Director)
Lynsey Carolan (Director)
Justin Healy (Managing Director)
Peter Kenefick (Director)
Mary Mulcahy (Field Director)
Heather Murphy (Director)
Paula Sharkey (Office Manager - Dublin)

Breakdown of Personnel

Admin/Support staff: 2
Executive/Research staff: 15
Non-research: 2
Field interviewers: 200
Field managers/supervisors: 20
Total Number of Employees: 11 to 20

Addresses

The Den, Coolmine Central
Porters Road
Blanchardstown
Dublin
Republic of Ireland
D15 KT72
Tel: +353 (0)1 8103150
Email: hello@sparkmr.com
Establishment date: 2007

52 – 53 The Mall
London
W5 3TA
Tel: +44 (0)20 3859 0130
Email: hello@sparkmr.com
Establishment date: 2007

He said/She said... Influencers - Does it even matter who is talking about my brand?
The use of influential people to spread a brand’s message is not a new phenomenon. However, social media has broken down the previously existing geographic boundaries and has created a powerful digital influencer that can potentially impact consumers across the globe. Working with the right influencer can catapult your sales, but working with the wrong influencer can at best waste your money, and at worst badly damage the brand you have invested so much in. Often the problem lies in knowing which influencer is the best fit for your brand to collaborate with. Here are three key things to look out for when researching an influencer to work with:
1. (ENGAGED) Audience – Don’t fall into the trap of thinking the influencer with the largest following will benefit your brand the most. Focus in on the engagement measures – comments, likes, shares. Don’t discount influencers with a smaller following if their niche audience matches your target consumer. Collaborating with an influencer with a smaller
following will be cheaper and they will often have an audience with a higher percentage of engaged and loyal followers. If you plan on working with more than one influencer, make sure that their audiences don’t entirely overlap, or else you’ll be paying to hit the same audience (and you might even be annoying people by spamming their social media feeds with your product).
2. Credibility – What are people saying about the influencer in online forums and groups? Are they trusted? Have their followers made purchases based on their recommendation before? If the influencer isn’t trusted, it will be difficult for them to make their audience believe in your product.
3. Brand Fit – The collaboration needs to make sense, for the influencer and for the brand. Your product or service needs to be something that the influencer would organically use or that fits with their image or life stage. Recently you might have seen a fairly odd collaboration between a lighter brand and a former Miss Universe Ireland? Such an odd brand fit! When the influencer chats about your collaboration to their audience the last thing you want them to be thinking is ‘That’s a strange one’.Source: www.sparkmr.com

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