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Context counts, use it to unlock consumer truth.

Global full service research agency using curiosity, expertise and leading edge approaches such as VR and other digital techniques. We help you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives.

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Home/Garden/DIY, Nutrition, Pets/Petcare, Retail, Tobacco, Toiletries/Beauty Products
Advanced Statistical Techniques, Consultancy, Custom, Eye Tracking, Face-to-Face, In-Store Interviews, Online Surveys, Qualitative, Quantitative, Volumetrics
Concept Testing, Consumer, Customer Communities, Forecasting, International, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Affluent, Kids, Mothers/Parents
UK, Worldwide
Senior Contacts

Dorte Torpe Hansen (Chief Commercial Officer)
Jackie Tarran (Managing Director)

Breakdown of Personnel

Executive/Research staff: 4
Total Number of Employees: 1 to 5


308 Cocoa Studios
The Biscuit Factory
100 Clements Road
SE16 4DG
Tel: +44 (0)203 735 9050
Establishment date: 2007

International Address

Strategir SAS
5 Rue Foy
Tel: +33 (0) 556 00 89 89
Fax: +33 (0) 556 00 89 88

Strategir GmbH
Tullastr. 11
Tel: +49 621 76 2123 70
Fax: +49 621 76 2123 72

Strategir BlueGate
Room F2, Floor 24, Jiushi Renaissance Plaza
No.918 Middle Huaihai Road
Huangpu District
Tel: +8621 64328010
Fax: na

Unlock the secret meaning of consumer feedback

Here, finally, is a solution to a semantic analysis which really strengthens your consumer knowledge from research verbatims, customer reviews, social media, etc.

Strategir WSA and its partner Human Knowledge have developed this exclusive solution. This combines automated analysis of consumer feedback collected from multiple sources with qualitative analysis.

Sarah Sakaly and Jessica Venturini from Carglass, and Michel Rogeaux from Danone share the valuable insights they uncovered with Strategir WSA from thousands of customer comments: the principles, approach, key take-outs and follow-up actions

This unique solution, available in French and English, goes much further than basic counts. It exhaustively analyses what your consumers have said on multiple dimensions (categories, semantic fields, user segmentation..) and gives you a fully contextualized and detailed understanding of your consumers.

For further information, contact Emmanuel Philippe 

Source: Strategir

The recommendations always go a step further to ensure they are insightful, relevant and useful
Marketing Director, European Personal Care Manufacturer

Strategir teams are engaged and flexible, proposing tailored solutions to respond best to our objectives
Market research Manager, International dairy company

I value that I work with the same team of researchers who know my business issues, the way we work as well as my category
Consumer Insight Manager, Biscuit manufacturer

The Strategir Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive!
Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

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