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Context counts, use it to unlock consumer truth.

Global full service research agency using curiosity, expertise and leading edge approaches such as VR and other digital techniques. We help you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives.

Senior Contacts

Dorte Torpe Hansen (Chief Commercial Officer)
Jackie Tarran (Managing Director)

Breakdown of Personnel

Executive/Research staff: 4
Total Number of Employees: 1 to 5

Address

308 Cocoa Studios
The Biscuit Factory
100 Clements Road
London
SE16 4DG
Tel: +44 (0)203 735 9050
Email: info@strategir.co.uk
Establishment date: 2007

International Address

Strategir GmbH
Tullastr. 11
Mannheim
68161
Tel: +49 621 76 2123 70
Fax: +49 621 76 2123 72
Email: info@strategir.de
Website: www.strategir.com

Strategir BlueGate
Room F2, Floor 24, Jiushi Renaissance Plaza
No.918 Middle Huaihai Road
Huangpu District
Shanghai
200020
Tel: +8621 64328010
Fax: na
Email: info@strategir.com
Website: www.strategir.com

Strategir SAS
5 Rue Foy
Bordeaux
33000
Tel: +33 5 56 00 89 89
Fax: +33 5 56 00 89 88
Email: info@strategir.com
Website: www.strategir.com

Unconscious motivations & associations: The linchpin of every purchase decision

Neuropsychology has shown that our brain not only works consciously, but more often unconsciously, i.e. implicitly. It processes signals and messages – logo colour, bottle shape or images – at lightning speed and filters, within milliseconds, whether they are attractive and relevant or not. And so influences behaviour and (purchase) decisions.
These unconscious mental processes are triggered by functional and psychological objectives: such as relaxing, feeling comfortable or being safe. It is therefore important for marketers and for strong brand positioning.

To know and consider the unconscious motivations and associations that consumers have with a category or brand to be able to activate them, for example, with the right communication or packaging design.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations. This is the result of 2.5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.

This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Measuring implicit purchase motivations can be done easily and fun for participants and you can make the unconscious motivations of your target group visible and easy to measure and so be able to successfully meet consumer needs.

For further information, contact Jackie Tarran 

Source: Strategir

The recommendations always go a step further to ensure they are insightful, relevant and useful
Marketing Director, European Personal Care Manufacturer

Strategir teams are engaged and flexible, proposing tailored solutions to respond best to our objectives
Market research Manager, International dairy company

I value that I work with the same team of researchers who know my business issues, the way we work as well as my category
Consumer Insight Manager, Biscuit manufacturer

The Strategir Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive!
Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

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