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We understand people and we understand markets. Importantly, we understand the interface between the two and how this needs to be managed to best effect in the retail and leisure / cultural worlds.

We use Behavioural Economics based designs to underpin our commercial and methodological expertise. Our approaches are effective and deliver the insights which help our clients understand what they need to do to maximise their opportunities. Because we understand business and markets, we can deliver support from high end strategic consultancy through market measurement, description, segmentation and opportunity evaluation (including volume forecasting and price elasticity modelling) to concept and pack design / testing.

Our recent acquisition of Shoppercentric has enhanced our capabilities while also bringing new methods and technologies to Shoppercentric’s client base

Entertainment – in home, Entertainment – out of home, FMCG – General, Healthcare, Nutrition, Retail, Sport/Leisure/Arts, Toiletries/Beauty Products, Travel/Tourism, Wellness/Fitness
Consultancy, Custom, Data Mining, Depth Interviews, Desk Research, Ethnography, Event Evaluation, Eye Tracking, Group Discussions/Focus Groups, In-Store Interviews, Multivariate Stats and Modelling, Observation, Online Communities, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Report Writing, Street/Mall Interviews
Behavioural Analysis, Brand/Branding, Concept Testing, Consumer, Customer Communities, Customer Satisfaction, Forecasting, International, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Hard-to-Reach, High Net Worth, Hispanic Markets, Mature/Midlife, Mothers/Parents, Women
Australasia, Canada, Central Europe, China, Japan, Middle East, Northern/Western Europe, Republic of Ireland, South America, UK, USA, Worldwide
Senior Contacts

Tim Baker (Director)
Jon Darby (Director)
Sarah Lacey (Director)
Jamie Rayner (Director)

Breakdown of Personnel

Executive/Research staff: 5
Total Number of Employees: 1 to 5


The Gables, Elmfield
New Yatt Road
OX28 1GT
Tel: +44 (0)1993 222390
Establishment date: 2002

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