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Whether you are involved with shoppers, consumers or visitors, whether you operate in fmcg, retail, leisure or culture, the nature and quality of the Emotional Connection you create and maintain between your brand and its stakeholders is critical to your success. We can tell you how well you are performing and, crucially, how well any new activity will build on that connection.

Using our behavioural economics based approaches, we custom design projects around the commercial needs of our clients. We blend methodologies, from traditional quantitative and qualitative approaches to using self-reporting tools (generic and proprietary), social media applications, filming, observation and non-intrusive neuroscientific systems to deliver the information and insight you need.

Give us your challenge and we’ll give you the answer.

Entertainment – in home, Entertainment – out of home, FMCG – General, Healthcare, Nutrition, Retail, Sport/Leisure/Arts, Toiletries/Beauty Products, Travel/Tourism, Wellness/Fitness
Consultancy, Custom, Data Mining, Depth Interviews, Desk Research, Ethnography, Event Evaluation, Eye Tracking, Group Discussions/Focus Groups, In-Store Interviews, Multivariate Stats and Modelling, Observation, Online Communities, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Report Writing, Street/Mall Interviews
Behavioural Analysis, Brand/Branding, Concept Testing, Consumer, Customer Communities, Customer Satisfaction, Forecasting, International, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Digital Consumers, Hard-to-Reach, High Net Worth, Hispanic Markets, Mature/Midlife, Mothers/Parents, Women
Australasia, Canada, Central Europe, China, India/Pakistan, Japan, Middle East, Northern/Western Europe, Republic of Ireland, South America, UK, USA, Worldwide
Senior Contacts

Tim Baker (Director)
Jon Darby (Director)
Sarah Lacey (Director)
Jamie Rayner (Director)

Breakdown of Personnel

Executive/Research staff: 7
Total Number of Employees: 6 to 10


The Gables, Elmfield
New Yatt Road
OX28 1GT
Tel: +44 (0)1993 222390
Establishment date: 2002

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