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We are a full service research and brand development agency with a proven track record in strategic planning for world-class brands. We have people skilled in combining both traditional and innovative creative approaches working closely with clients to gather a deep understanding of their consumers, markets and brands.

Automotive, Charities/Voluntary, Drinks (Alcoholic), Education/Training, Energy, Finance/Investment – Business, Food, Healthcare, Pharmaceutical, Public Services/Utilities
CATI, Consultancy, Depth Interviews, Group Discussions/Focus Groups, In-Home/Doorstep Interviews, Online Communities, Qualitative, Quantitative, Semiotics, Street/Mall Interviews
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Satisfaction, Employee Research, New Product Development, Packaging/Design, Usage & Attitude
Affluent, Baby Boomers, College/University Students, Hard-to-Reach, Kids, Mature/Midlife, Mothers/Parents, Women, Youth/Teens
Central Asia, Central Europe, China, Eastern Europe, Japan, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide
Senior Contacts

Mark Harvey (Joint Managing Director)
Lisa Ollerenshaw (Joint Managing Director)
Laura Scott (Operations Manager)

Breakdown of Personnel

Admin/Support staff: 2
Executive/Research staff: 10
Field interviewers: 300
Field managers/supervisors: 13
Telephone interviewers: 20
Telephone managers/supervisors: 2
Total Number of Employees: 11 to 20

Addresses

3 Liberty Court
Roundswell Business Park
Barnstaple
Devon
EX31 3FD
Tel: +44 (0)1271 337100
Fax: +44 (0)1271 379480
Email: info@thinkturquoise.com
Establishment date: 1987

45 Fitzroy Street
Fitzrovia
London
W1T 6EB
Tel: +44 (0)207 100 6977
Email: info@thinkturquoise.com
Establishment date: 1987

24 – 26 Regents Place
City Centre
Birmingham
B1 3NJ
Tel: +44 (0)121 369 6100
Email: info@thinkturquoise.com
Establishment date: 1987

Using Market Research To Win New Business

New business is the life-blood of any company, and as a small but perfectly formed market research agency, Turquoise is no exception. We love the work we do and the relationships we continue to build with our loyal client base. In fact, recently we’ve enjoyed conducting research for a whole host of new projects in utilities, skills, education and financial services and we’re often seen by clients as part of the fabric of the business.

This company news update however, is about highlighting and celebrating several new client acquisitions over the past months. These have come about via a mixture of referrals and recommendations, but are also the fruit of some major improvements we’ve made to the way we communicate the Turquoise brand and values online.

Using market research to break through the noise

With an increasingly saturated digital landscape, it can be hard to break through the noise with a punchy clarity that is required in the modern-day marketing arena. As Turquoise attempts to establish itself online as a “highly experienced, cross-sector, full-service market research company”, we are up against the very same issues as you – the clients we help.

Our market research tools and techniques are called upon by firms who want to get their message heard by the right audience, through the best channels resulting in the highest engagement and conversion. We tackle this head-on with a range of market research approaches including:

 

  • System DNA communication development
  • Qualitative ad concept and marketing development
  • Quantitative comms testing looking at message cut through, recall and impact
  • Pre and post campaign studies
  • Advertising awareness and tracking
  • Game Changer used to analyse comments and reviews at scale

 

Recent new business for Turquoise

"A big part of Turquoise’ experience is in people watching. All the interactions that people have influence how they behave, whether that’s with their bank, consumer goods, healthcare or utilities. That’s why we never limit our research to just one or two industries, and means our clients benefit from the learnings we apply across multiple sectors."

-Mark Harvey, Joint Managing Director

In the past few months, we’ve partnered with the following brand-new clients, conducting market research in the retail, charity, education, and local government sectors. Our thirty years of cross-sector experience is often favoured at the pitch stage, as we bring learnings from other industries to help add more colour and insight to each market research project.

 

  • Naturalmat: Understanding current purchasers and how to increase sales
  • Swansea University: Ad testing and brand positioning for the latest recruitment campaign
  • University of East London: How to improve current university acceptance rates
  • Learn Devon: Exploring the best marketing approaches to reach target groups
  • Libraries Unlimited: How to retain and attract more library users
  • National Trust: Visitor experience survey to test the impact of renovation works
  • Devon Home Link: Improving sales and marketing messaging

 

If your company would benefit from our recent experience in helping firms to stay ahead with their customer understanding, sales and marketing, then do get in touch. We’d be delighted to speak to you.

Source: Turquoise Thinking Ltd

Our relationship with Turquoise has spanned a number of decades. They know our business and the sector as well as anyone. Their work is a cornerstone of our business planning.

-Head of Customer Relations, South West Water

 

I have conversations with Turquoise that I don’t have with other agencies. They help me articulate the problem and potential solutions.

-Head of Research & Evaluation, Skills for Health

 

The fact that we still use the student segmentation model today that Turquoise first created for us in 2008 is testament to its insight and validity. We continue to value their approaches and ability to visualise important information.

-Head of Programmes & Insight, Middlesex University

 

A great agency providing robust and actionable results. We trust Turquoise to deliver the results we need and like the fact that they offer innovative solutions.

-Market Research Executive, Roche

 

Once you start exploring your customers to the depth that Turquoise do, you’ll never look at them in the same way again. Fresh thinking and sound data, a rare combination but certainly what I’ve experienced from Turquoise.

-Brand Research & Consumer Insight Manager, Citroen

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