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Vision One Research Limited

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Vision One is a strategic insight agency specializing in brand and communications research, best known for its innovative and rigorous research. We have successfully helped over 600 UK and international companies grow through the discovery of new consumer and business insights. 

We are committed to the highest quality standards, including the industry-leading ISO 20252:2012  standard. We always deliver new and actionable insights, along with great customer service - check out our fabulous client ratings on The Drum Recommends and our three awards for Best Research Agency.

Vision One’s multi-disciplinary team includes; psychologists, neuroscientists, marketers, brand and business experts and of course researchers! The research team consists of specialists of both qualitative and quantitative online survey research experts across B2B and consumer markets. From new product development, and concept testing through to brand tracking and communications research, we enjoy happy long-term relationships with our clients.

We are committed to the MRS Net-Zero Pledge, but this year we also achieved the bronze award from Investors in the Environment, helping us become one of the greenest agencies.

Our UK offices are in London, Liverpool and Birmingham to discover more about our exciting  online qualitative and quantitative products and services, including: 

So if you are looking for a new insight partner to work with or simply some fresh ideas to get your business rejuvenated, why not give us a call on 0203 693 3150.



Our specialisms

Agriculture, Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Education/Training, Electrical Goods, Energy/Utilities, Engineering, Entertainment – in home, Entertainment – out of home, Environmental, Events/Conferences, Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Interactive Entertainment, Legal, Local Government/Local Authority, Media (Broadcast), Media (Print), Mobile (online/media), Non-Profit, Nutrition, Online Media, Online Retail, Pets/Petcare, Politics, Property/Construction/Housing, Public Services, Retail, Sport/Leisure/Arts, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Cultural research, Customer Communities, Customer Experience, Customer Loyalty, Direct Marketing/Promotions, Emerging Markets, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Reputation Management, Segmentation research, Social Media, Social Research, Trendspotting, Usage & Attitude, Web usability testing
Ad hoc, Advanced Statistical Techniques, Biometrics, CAPI, CATI, Co-creation, Consultancy, Continuous, Copy Testing, Creative development research, CX Benchmark Studies, Depth Interviews, Desk Research, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Gamification, Hall Tests, In-store/exit Interviews, Mobile Surveys, Multivariate Stats and Modelling, Neuromarketing, Observation, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Telephone Interviewing, Tracking, User Experience (UX), Workshops
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Ethnic minorities, Faith communities, LGBTQIA+, Older people, Parents of young children, People of colour, Single parents, Youth/Teens
Africa, Australasia, Canada, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Charlotte Baird (Head of Qualitative Research)

Alex Brown (Director of Insights)

Kendra Furey (Head of Client Success)

Tony Lewis (CEO)

Adam Lunt (Head of Client Development)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 8

Non-research: 1

Data processing: 2

Field managers/supervisors: 1

Spec writers: 2

Telephone interviewers: 10

Telephone managers/supervisors: 2

Total Number of Employees: 11 to 20


With over 600 satisfied clients, here are just a few testimonials from our happy clients.

  •  "I'd really recommend this agency. From enquiring about our market research project they sought to really understand our questions and needs. Results were delivered quickly without compromising the quality of the research and delivery of results. Project managers were friendly, professional and always on hand to talk to." The Perfume Shop

  • "Vision One are experts at what they do, and their research recommendations are tailored to the client's specific brief. They deliver on time, are incredibly collaborative and go above and beyond to get the best results. You can't ask for much more than that" Teneo

  • "The team at Vision One were a pleasure to work with. They went above and beyond to deliver an answer to our business issue with tight deadlines and an even tighter budget! I look forward to working with them again in the future." Heineken

  • "I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services."  Kettle Foods

  • "The team at Vision One were a pleasure to work with. They went above and beyond to deliver an answer to our business issue with tight deadlines and an even tighter budget! I look forward to working with them again in the future." Heineken

  • "Vision One are very experienced, knowledgeable and a quality research agency. They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. They continue to want to bring something extra to the table and push themselves to add value where they can. I would and have recommended them to other businesses seeking their expertise."  Federation Of Small Businesses

  • "Vision One provided a very clear strategy following the brief we provided and delivered brilliantly on it within cost and time limits. They very quickly felt like part of our team and we very much look forward to working with them further in the future." Fair For You

  • "Vision One were extremely professional, approachable and knowledgable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client" ADAS

85-87 Bayham Street
Tel: +44 (0)203 693 3150

West Midlands House
Gipsy Lane
WV13 2HA
Tel: +44 (0)20 3693 3150

10-12 East Parade
Tel: +44 (0)113 887 1234


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