Unlocking the Hidden Energy of Brands - Practical Steps to Building Brand Momentum

Vision One Research Limited – 7 July 2025

Source Vision One - Brand Research

Are you ready to tap into the hidden energy that fuels brand growth and success?

It’s time to explore the concept of Brand Momentum—how it works, why it matters, and how you can use it to keep your brand thriving.

What is Brand Momentum and why does it matter?

“So, to understand momentum, you need to track two things: how big your ship is (brand mass) and whether people think it’s gaining speed or slowing down (brand velocity).”

1. Why It Matters: Bigger brands may naturally slow down, but that doesn’t mean losing momentum. Focus on maintaining a positive velocity score.
2. Action Step: Through market research, monitor both the size of your customer base and their perception of your brand’s growth. Adjust strategies to keep the momentum steady.

Vision One's exciting new Brand Tracking research services provide a brand new approach to measuring brand health and the insights that will help you grow. Discover more at Vision one