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Walnut Unlimited

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Walnut Unlimited is more than a market research agency. We are the human understanding agency. We help brands connect with people, by understanding people. Blending traditional research methodologies with neuroscience, behavioural science and data science, Walnut uncovers the truth behind our human experiences: what humans think, how we feel and why.

Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Insurance, Local Government/Local Authority, Media (Broadcast), Online Retail, Politics, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Transportation
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Multi-Mode Fieldwork, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude
Advanced Statistical Techniques, Biometrics, CAPI, CATI, Consultancy, Creative development research, Ethnography, Eye Tracking, Face-to-Face, Hall Tests, In-store/exit Interviews, Mobile Surveys, Mystery Shopping, Neuromarketing, Omnibus Surveys, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Tabulation & Analysis, Tracking, User Experience
Affluent, Asian/Asian British, Black/Black British, Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, LGBTQI+, Men, Older People, Parents, People of Colour, People with mental health difficulties, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, University/College Students, Vulnerable adults, Welsh speakers, Women, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Laura Ablett (Director)

Dr Cristina Balanzo (Director)

Chris Bland (Director)

Gregor Jackson (Director)

Dr Andy Myers (Director)

Steve Ogborn (Director)

Jane Rudling (Managing Director)

Breakdown of Personnel

Admin/Support staff: 17

Executive/Research staff: 72

Non-research: 2

Data processing: 14

Field interviewers: 650

Field managers/supervisors: 28

Telephone interviewers: 250

Telephone managers/supervisors: 11

Total Number of Employees: 101 to 500

Open-quote-mark

Combining research skills and insight expertise acquired across different sectors over many years, we deliver human understanding that allows brands to shift behaviour, launch winning products, communicate effectively and engage with people. When a brand understands their audience correctly, their customers are more likely to stay, spend and recommend. These clients have testified to the power of human understanding and Walnut's capabilities:

"Walnut's approach, particularly in applying genuinely useable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud to work here. Research-based insight is at the heart of this." Neil Costello, UK Marketing Director - Lowell Financial Ltd.

"When the Covid-19 issue started to impact the UK and we first went into lockdown, Walnut Unlimited were swift to react to ensure our service was unaffected. Only two days were lost whilst they upgraded their software and enabled their staff to move to a safe environment working from home. Walnut were fantastic over this period and kept us updated throughout the move. Even with the loss of two days, our quotas were successfully achieved and certainly shows what they are capable of. I can't thank them enough!" Daniel Sampson, Outscource Customer Experience & MI Lead, Aviva UK.

"The insights generated from the research combined with Walnut's behavioural science expertise allowed us to bring the food and grocery industry together to better understand human behaviour and equip us with the knowledge and actionable solutions to shift behaviour towards healthier and sustainable diets." Hannah Pearse, Head of Nutrition and Scientific Affairs - Institute of Grocery Distribution (IGD).

"The team at Walnut are consistently friendly, polite and helpful. They run an excellent operation, demonstrating very good project management skills and always building in plenty of time for us to test and amend scripts/surveys accordingly. Walnut staff always adopt a 'can do' attitude. They respond positively and proactively. Their operational strength created a relationship built on trust and ensured a strong, ongoing, positive working relationship. We would definitely recommend Walnut to others and will invite them to tender for any future research projects." Tanya Hibberd, Performance and Research Lead, South Downs National Park Authority.

Address

St Swithun's House
1a St. Cross Road
Winchester
Hampshire
SO23 9JA
Tel: +44 (0)1962 842211
Email: info@Walnutunlimited.com

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