
We are the human understanding agency, blending neuroscience, behavioural science and data science with leading quantitative and qualitative research to reveal how people think, feel and decide.
As part of Accenture Song, we help the world’s most recognised brands make better, more human-centred decisions. Powered by our Human Understanding Lab, our suite of AI-enabled tools is designed to enhance our team of human understanding experts.
By blending AI insight and traditional research methods, we uncover deeper understanding - giving clients sharper ways to interpret decision-making and move confidently from insight to action.
Laura Ablett (Director)
Dr Cristina Balanzo (Director)
Gregor Jackson (Director)
Dr Andy Myers (Director)
Steve Ogborn (Director)
Jane Rudling (Managing Director)
Admin/Support staff: 8
Executive/Research staff: 76
Non-research: 11
Data processing: 17
Field interviewers: 650
Field managers/supervisors: 28
Telephone interviewers: 250
Telephone managers/supervisors: 11
Total Number of Employees: 101 to 500

Combining research skills and insight expertise acquired across different sectors over many years, we deliver human understanding that allows brands to shift behaviour, launch winning products, communicate effectively and engage with people. When a brand understands their audience correctly, their customers are more likely to stay, spend and recommend. These clients have testified to the power of human understanding and Walnut's capabilities:
"Walnut's approach, particularly in applying genuinely useable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud to work here. Research-based insight is at the heart of this." Neil Costello, UK Marketing Director - Lowell Financial Ltd.
"We have been working with Walnut for several years. They helped us at Orange Business to define and implement a Customer satisfaction observatory for Business customers in 7 European countries. Thanks to Walnut, we benefit from a large set of Customer satisfaction indicators (incl. NPS) twice a year. The results are essential to define action plans in the respective countries to improve our operational efficiency. Walnut have demonstrated robust B2B expertise which is instrumental to develop this project year after year. Finally, it has always been a pleasure to collaborate with a team of highly skilled and flexible consultants." Patrick Luciano, Strategy & Market Intelligence Director, Orange Business
"Agile PACKMASTER was a perfect fit for this project. We’ve received exactly what we needed – clear and actionable recommendations, quick turnaround, end-to end support and expertise from the team from brief to results. All of it helped us shape the success of this on-pack activation." Irina Vodovitskaya, Manager Insights & Analytics Confectionery UK&I, Mondelez International
7-11 Lexington Street
London
W1F 9AF
Tel: +44(0)20 7747 6060
Email: info@walnutunlimited.com
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