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Walnut Unlimited

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Company Profile

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Walnut Unlimited is more than a market research agency. We are the human understanding agency. We help brands connect with people, by understanding people. Blending traditional research methodologies with neuroscience, behavioural science and data science, Walnut uncovers the truth behind our human experiences: what humans think, how we feel and why.

Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Insurance, Local Government/Local Authority, Media (Broadcast), Online Retail, Politics, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Transportation
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Multi-Mode Fieldwork, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude
Advanced Statistical Techniques, Biometrics, CAPI, CATI, Consultancy, Creative development research, Ethnography, Eye Tracking, Face-to-Face, Hall Tests, In-store/exit Interviews, Mobile Surveys, Mystery Shopping, Neuromarketing, Omnibus Surveys, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Tabulation & Analysis, Tracking, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Children & young people, College students, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People of colour, People with mental health conditions, People with physical disabilities, Single parents, Umemployed, Vulnerable adults, Welsh speakers, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Laura Ablett (Director)

Dr Cristina Balanzo (Director)

Chris Bland (Managing Director)

Gregor Jackson (Director)

Dr Andy Myers (Director)

Steve Ogborn (Director)

Jane Rudling (Managing Director)

Breakdown of Personnel

Admin/Support staff: 8

Executive/Research staff: 76

Non-research: 11

Data processing: 17

Field interviewers: 650

Field managers/supervisors: 28

Telephone interviewers: 250

Telephone managers/supervisors: 11

Total Number of Employees: 101 to 500


Combining research skills and insight expertise acquired across different sectors over many years, we deliver human understanding that allows brands to shift behaviour, launch winning products, communicate effectively and engage with people. When a brand understands their audience correctly, their customers are more likely to stay, spend and recommend. These clients have testified to the power of human understanding and Walnut's capabilities:

"Walnut's approach, particularly in applying genuinely useable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud to work here. Research-based insight is at the heart of this." Neil Costello, UK Marketing Director - Lowell Financial Ltd.

"When the Covid-19 issue started to impact the UK and we first went into lockdown, Walnut Unlimited were swift to react to ensure our service was unaffected. Only two days were lost whilst they upgraded their software and enabled their staff to move to a safe environment working from home. Walnut were fantastic over this period and kept us updated throughout the move. Even with the loss of two days, our quotas were successfully achieved and certainly shows what they are capable of. I can't thank them enough!" Daniel Sampson, Outscource Customer Experience & MI Lead, Aviva UK.

"The insights generated from the research combined with Walnut's behavioural science expertise allowed us to bring the food and grocery industry together to better understand human behaviour and equip us with the knowledge and actionable solutions to shift behaviour towards healthier and sustainable diets." Hannah Pearse, Head of Nutrition and Scientific Affairs - Institute of Grocery Distribution (IGD).

"The team at Walnut are consistently friendly, polite and helpful. They run an excellent operation, demonstrating very good project management skills and always building in plenty of time for us to test and amend scripts/surveys accordingly. Walnut staff always adopt a 'can do' attitude. They respond positively and proactively. Their operational strength created a relationship built on trust and ensured a strong, ongoing, positive working relationship. We would definitely recommend Walnut to others and will invite them to tender for any future research projects." Tanya Hibberd, Performance and Research Lead, South Downs National Park Authority.


First Floor, Orion House
5 Upper St Martin’s Lane
Tel: +44(0)20 78458300


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