Brand purpose measurement: free report and webinar

Produced in partnership with Accenture, this special report and panel discussion webinar explore how brands measure their social purpose activities and campaigns.

Download the special report 

Fit for purpose

A company’s brand purpose has to be more than a mere marketing tagline if it’s to be an effective driver of growth. In fact, it should ideally be the kind of strategy that empowers an organisation to hold itself accountable with transparency and rigour.

Includes interviews with Reckitt, Mars Petcare, Accenture, Ipsos, Hall & Partners, Coley Porter Bell, Curious and Savanta.

And new research findings into how organisations are measuring their social purpose activities.

Watch the webinar 

Brand purpose: what's measured, what's missing and what matter's most?

A panel discussion with clientside insight professionals into how research and insight can help the business embed brand purpose into its culture, and use it as a platform for making meaningful connections with customers whilst growing the business. 

• Chaired by Christian Walsh, Content & Digital Director, MRS

Panelists:

• Didier Roekaerts, Managing Director - Global Analytics Lead Customer Insight & Growth,  Accenture
• Kate Reeve, Head of Customer Insight - Digital & Transformation, RBS
• Sarah De Caux, Lead Research Manager - Insight & Research (Data and Loyalty), Co-op 

Click to watch the video