Client Data, AI, and the Boundaries of Consent: A Practical Note for Industry Leaders

Following the issuing of the Insights Association’s statement about the re-use of research data to train AI models, MRS and Esomar PSC have agreed the following joint practical guidance note.

This note is intended for Insight Managers, agency leaders, and senior players across the supply chain. It is not legal advice. It is a practical prompt to think about what you are committing to, what you are entitled to commit to, and what your contracts, undertakings, and platform agreements actually say. Underpinning all of it is participants’ consent: they agree to a specific purpose, and that consent is the upstream constraint on everything done with the data afterwards.

Download the guidance (PDF):  Client Data, AI, and the Boundaries of Consent: A Practical Note for Industry Leaders