Insight and research should shape every customer touchpoint and interaction, online and offline, in store and in app. Customer experience (CX) brings together many of the related disciplines which researchers need to embrace and work with, including user research (UX) and data analytics.
People experience products as a whole, so that’s how they need to be understood. Hannah Rogers writes in Research Live how product research can find the edge.
BBC and Cxpartners join a panel at Impact 2021 to explore how very different brands bring the best of both worlds together: iterative and strategic, product and market, user and customer.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.Â
Wednesday 12 October
Virtual training course
Specialisms
A 1-day remote behavioural design sprint – learn how to apply the latest behavioural science and design thinking to change customer and employee behaviour at pace.
Thursday 13 October
Virtual training course
Specialisms
Managing the customer experience is fundamentally important to all organisations.
Thursday 10 November
London
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