Topics
Featured company
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Town/Country: London
Tel: +44 (0)20 7861 2080
Watermelon are Customer Experience, Insight and Fieldwork specialists. We transform the fortunes of our clients by identifying and prioritising CX improvement opportunities and initiatives that deliver ROI. We connect global . . .
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Town/Country: High Wycombe
Tel: +44 (0)1494 590600
MaritzCX is your partner in identifying opportunities and driving measurable customer experience benefits with growth-focused outcomes. With our unique combination of software and service, MaritzCX is the only company in . . .
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Town/Country: egham
Tel: 07703 026717
Clicked is a full-service research agency that specialises in the digital customer experience. We provide a mix of market research and UX research to help develop digital products, services, brands and communications. . . .
Customer experience
Insight and research should shape every customer touchpoint and interaction, online and offline, in store and in app. Customer experience (CX) brings together many of the related disciplines which researchers need to embrace and work with, including user research (UX) and data analytics.
Experience mapping
People experience products as a whole, so that’s how they need to be understood. Hannah Rogers writes in Research Live how product research can find the edge.
Does UX + MRX = CX² ?
BBC and Cxpartners join a panel at Impact 2021 to explore how very different brands bring the best of both worlds together: iterative and strategic, product and market, user and customer.
Our training
An Introduction to Brand Research
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.Â
Wednesday 12 October
Virtual training course
Specialisms
How to Design for Behaviour Change
A 1-day remote behavioural design sprint – learn how to apply the latest behavioural science and design thinking to change customer and employee behaviour at pace.
Thursday 13 October
Virtual training course
Specialisms
Customer Experience - Understanding and Improvement
Managing the customer experience is fundamentally important to all organisations.
Thursday 10 November
London
Featured company
-
Town/Country: London
Tel: +44 (0)20 7861 2080
Watermelon are Customer Experience, Insight and Fieldwork specialists. We transform the fortunes of our clients by identifying and prioritising CX improvement opportunities and initiatives that deliver ROI. We connect global . . .
-
Town/Country: High Wycombe
Tel: +44 (0)1494 590600
MaritzCX is your partner in identifying opportunities and driving measurable customer experience benefits with growth-focused outcomes. With our unique combination of software and service, MaritzCX is the only company in . . .
-
Town/Country: egham
Tel: 07703 026717
Clicked is a full-service research agency that specialises in the digital customer experience. We provide a mix of market research and UX research to help develop digital products, services, brands and communications. . . .
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2022 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk