Training courses

Virtual training course

Deepen your knowledge of the principles, practices and processes of market research.

Virtual training course

Understand the role of qualitative research and the basic methods involved

Virtual training course

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

Virtual training course

Learn behavioural change and how it effects and improves our chances of commercial success.

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Virtual training course

Understand visual storytelling and create tailor-made data infographics

Virtual training course

Understand visual storytelling and create tailor-made data infographics

London

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Virtual training course

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Virtual training course

Understand visual storytelling and create tailor-made data infographics

This Data Privacy and Research course comes in two parts – an introduction to the core data protection principles plus a second on conducting a Data Protection Impact Assessment. This on-demand course will equip you with the necessary skills to navigate today’s data privacy challenges.

This on-demand course comprehensively explores Generative Artificial Intelligence (GenAI) in the context of Market Research. It's designed to equip learners with a fundamental understanding of AI concepts, delve into the specifics of GenAI, and how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, offering a well-rounded and hands-on perspective on the potential and challenges of integrating