MRSpride – Meet the commitee

Michael started his career as a marketing graduate at American Express. After receiving his vocation to work in market research, he worked at 2 of the sector’s most innovative businesses, Dynata and MESH Experience.

For the last 12 years, he has been working in media research for global media buying holding company, IPG Mediabrands, recently acquired by Omnicom Media.

Michael has extensive consumer research experience and has led studies for many brands including Fitbit, Honda, Johnson & Johnson, ITV, Spotify and The Economist. He prides himself on delivering a deep level of human insight, always with a focus on actionable recommendations.

Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes and prejudice.

Michael sits on the IPA’s Talent Leadership Group and is founder and chair of MRSpride, the market research sector’s LGBTQ+ network.

In 2023, Michael was made a Fellow of the Institute of Practitioners in Advertising and the Market Research Society in recognition of his contribution to the advertising and market research sectors. He is Senior Honourary Fellow at Bayes Business School, City St George’s, University of London.

Sabrina Trinquetel is an award-winning market research professional and Account Manager at YouGov, where she partners with leading organisations to deliver strategic insight and drive commercial growth.

Alongside her commercial role, Sabrina is Co-Chair of MRS Pride and serves on both the MRS Voices4All (EDI) Council and the MRS AIA Council. Her work with the MRS is focused on advancing inclusive and responsible AI in market research, helping organisations embed fairness, transparency and inclusion into emerging technologies and research practices. She is the author of the MRS paper Systemic Inclusion by Design, which explores practical approaches to building more inclusive AI and research ecosystems.

Josephine is a Fellow of the Market Research Society and has spent most of her career focused on understanding young people. Josephine is a regular on the conference circuit, sharing her take on the next generational supported by the work of her agency, Now & Next. Josephine is also an advisor to UCAS and an occasional host of the MRSpride podcast OUTsights.

Daniel Cunill is Head of Market Research Services for the UK and US at Bilendi, bringing over 20 years of experience in the market research industry. Before joining Bilendi, he held senior roles at Ipsos, including Head of Mobile Technology for EMEA, and has worked across several international markets. Beyond his professional role, Daniel is passionate about diversity and inclusion and strongly believes in the responsibility we all have to create positive change. His ambition is to contribute to a more inclusive society and industry, leaving both in a better place for the generations that follow.

Chloë is an independent qualitative researcher. She does lots of work in the retail and hospitality sectors, as well health, beauty and food. Not just because she loves shopping and eating. She writes Queer novels in her spare time. She’s a proud Fellow of the MRS, is ex-Chair of the Association for Qualitative Research (AQR) and loves helping out with the MRSpride committee.

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Jane is a Research Director in YouGov’s Public Sector & Not-for-Profit team. She leads on large-scale research programmes, supporting policy makers with accurate data and insights into what the world thinks. She specialises in accessible approaches and research with marginalised audiences to ensure all voices are heard when representing the public’s opinion.