MRSpride – Meet the commitee

Michael is Partner of Insight & Cross-Culture at UM, but started his career as a marketing graduate at American Express. After receiving his vocation to work in market research, he worked at two of the industry’s most innovative businesses, Research Now and MESH Experience. In his current role, he helps UM’s clients understand their audiences and marketplaces by leading the agency’s consumer insight department. After five years at UM, Michael has recently taken on the additional responsibility of leading the agency’s Better World vision, which is their strategy for ensuring the agency makes a positive impact on the world they operate in. Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. He is founder and chair of MRSpride, the market research sector’s LGBTQ+ network.

Sabrina Trinquetel (she/her) heads up UK sales at Measure Protocol, who provide the fastest access to unique behavioural data.

Over the past 10 years she's been instrumental in driving growth of new offers, including communities, strategic loyalty insights, and behavioural data.

Passionate about driving more inclusive, ethical and accurate research she is part of the MRS Pride steering committee, and uses the platform to amplify minority voices, build empathy and celebrate stores to enable industry wide change.

Sabrina has a strong desire to accelerate EDI across the industry and showcase its commercial benefits and consults with MR agencies to develop their EDI strategies in line with the CEO Inclusion Pledge.

Josephine is a Fellow of the Market Research Society and has spent most of her career focused on understanding Gen Z.

As part of the senior team at Savanta she leads it’s Next Gen practice. She was the Managing Director of YouthSight research until it was acquired and before that she spent nearly a decade at GfK.

Josephine is an active member of MRSpride, presenting the podcast OUTsights, and is passionate about making market research an industry where everyone can succeed.
Josephine is a regular on the international conference circuit, sharing her take on generational theory supported by Savanta’s unique State of the Youth Nation tracking data.

Daniel Cunil - Born in Barcelona, Daniel studied his degree between two different countries, giving him the chance to study in very international and diverse environments. Since the beginning of his career in research he has worked with new methodologies: First online, then mobile and later with all sorts of innovations. He likes learning about new technologies and data and especially loves helping clients integrate these into their current research techniques. He is Director of Market Research at Bilendi UK, a proud member of the MRSpride steering group and an MRS Mentor.

Chloë is an independent qualitative researcher. She does lots of work in the retail and hospitality sectors, as well health, beauty and food. Not just because she loves shopping and eating. She writes Queer novels in her spare time. She’s a proud Fellow of the MRS, is ex-Chair of the Association for Qualitative Research (AQR) and loves helping out with the MRSpride committee.

No Biography Available

No Biography Available