MRSpride – Meet the commitee

Michael is Partner of Insight & Cross-Culture at UM, but started his career as a marketing graduate at American Express. After receiving his vocation to work in market research, he worked at two of the industry’s most innovative businesses, Research Now and MESH Experience. In his current role, he helps UM’s clients understand their audiences and marketplaces by leading the agency’s consumer insight department. After five years at UM, Michael has recently taken on the additional responsibility of leading the agency’s Better World vision, which is their strategy for ensuring the agency makes a positive impact on the world they operate in. Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. He is founder and chair of MRSpride, the market research sector’s LGBTQ+ network.

Sabrina Trinquetel is an award-winning market research professional and Account Manager at YouGov, where she partners with leading organisations to deliver strategic insight and drive commercial growth.

Alongside her commercial role, Sabrina is Co-Chair of MRS Pride and serves on both the MRS Voices4All (EDI) Council and the MRS AIA Council. Her work with the MRS is focused on advancing inclusive and responsible AI in market research, helping organisations embed fairness, transparency and inclusion into emerging technologies and research practices. She is the author of the MRS paper Systemic Inclusion by Design, which explores practical approaches to building more inclusive AI and research ecosystems.

Josephine is a Fellow of the Market Research Society and has spent most of her career focused on understanding young people. Josephine is a regular on the conference circuit, sharing her take on the next generational supported by the work of her agency, Now & Next. Josephine is also an advisor to UCAS and an occasional host of the MRSpride podcast OUTsights.

Daniel Cunill is Head of Market Research Services for the UK and US at Bilendi, bringing over 20 years of experience in the market research industry. Before joining Bilendi, he held senior roles at Ipsos, including Head of Mobile Technology for EMEA, and has worked across several international markets. Beyond his professional role, Daniel is passionate about diversity and inclusion and strongly believes in the responsibility we all have to create positive change. His ambition is to contribute to a more inclusive society and industry, leaving both in a better place for the generations that follow.

Chloë is an independent qualitative researcher. She does lots of work in the retail and hospitality sectors, as well health, beauty and food. Not just because she loves shopping and eating. She writes Queer novels in her spare time. She’s a proud Fellow of the MRS, is ex-Chair of the Association for Qualitative Research (AQR) and loves helping out with the MRSpride committee.

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Jane is a Research Director in YouGov’s Public Sector & Not-for-Profit team. She leads on large-scale research programmes, supporting policy makers with accurate data and insights into what the world thinks. She specialises in accessible approaches and research with marginalised audiences to ensure all voices are heard when representing the public’s opinion.