New Consumer Insights

This award will go to the best case study from a partnership – client/agency or in-house team – that demonstrates how the understanding of the consumer in a particular market has been advanced.

Key criteria for this Award

• Demonstration of how new research thinking has led to new consumer thinking
• Effectiveness in influencing the decisions made and outcomes achieved

How to apply

A valid entry will comprise:

• one copy of the submission document
• one copy of the entry form
• a high resolution copy of your company logo (in jpg format)

Entries should be sent to researchawards@mrs.org.uk by 10am on Monday 10 July 2017.

Submission format

Basis of submission: 1,500 word synopsis plus 200 word summary.

Your summary is an important part of your application and should clearly demonstrate how your entry matches what the judges are looking for. You should highlight:

• the innovative nature of the work
• the demonstrable outcomes
• why you believe your entry should win this award

Only electronic applications in the required format will be considered for this award.

• Download and complete the Word submission document and entry forms – these will constitute your award application. The document must include the title of the project and the entrant name(s) as they should be published, the 200 word summary and 1,500 word synopsis.
• Charts/illustrations can be included within the body of the paper, but do not contribute to the word count.
• Your submission will be judged on the merits of the summary/paper alone – no appendices or additional material will be considered.
• You must send a high resolution version of your company logo, or multiple logos if the project is a partnership, in print quality jpg format (300dpi) to be used for publicity purposes if your entry is shortlisted for an award.
• The submission document, entry form and company logo should be sent as attachments to the same email with the subject line New Consumer Insights Award Entry.

Rules of entry – New Consumer Insights Award

• By entering the Awards, you grant MRS and our media partners permission to publish your submission to promote our awards schemes and excellence in market research. If your submission contains sensitive information, you should clearly state this and may be asked to provide a redacted version for publishing. This is a condition of entry.
• Entries are welcomed from individuals, teams or client/agency partnerships, but you must nominate a primary contact on your Entry Form who will take overall responsibility for the entry.
• The primary contact must ensure that permission to enter the Awards is obtained from all parties involved including any clients or suppliers.
• Entries must not overtly ‘sell’ any organisation.
• Submissions may be entered for more than one Award but must be tailored to meet the requirements for each specific category.
• MRS reserves the right to re-assign an entry to another category if it is deemed more appropriate.
• The judges’ decisions are final. The judges will not enter into correspondence about why an entry is not selected as a finalist.
• Entries must be received by 10am on Monday 10 July 2017 to qualify. 

There is an entry fee for this award:

MRS Member/Company Partner
£500 + VAT (£600) for first entry
£250 + VAT (£300) for each additional entry, in any category

Non-Member
£750 + VAT (£900) for first entry
£250 + VAT (£300) for each additional entry, in any category

Reduced fees for non-profit organisations
Non-profit organisations are eligible for a reduced entry fee of £150 plus VAT. Submissions must be solo authored by the non-profit organisation and the non-profit organisation must be the only named organisation both in the body of the submission and the title.

You will be invoiced once your entry has been processed. Failure to pay by 1 September 2017 will cancel your application.

• Download submission document
• Download entry form

One ticket to the Awards Dinner on 4 December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.

You might also like to…

Read entries from previous years (Members only)
See a list of previous winners
Watch MRS Awards 2016 video highlights