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01 January 1970

 
More ijmr newsletters
A review of the MRS Data Analytics and Insight conference

14 March 2019

For the second year running, the annual one-day MRS conference on analytics and insight proved to be extremely popular with over 140 companies represented by delegates or participants. Delegates experienced eleven presentations and two panel sessions in the packed programme, covering a wide range of case studies and methodological issues. The challenges…

Marketing research in emerging markets

04 February 2014

‘Listening to Consumers of Emerging Markets’ 2014 IIM (Lucknow) conference, Noida, India. I’ve just returned from the second conference on marketing research in emerging markets organised by the Indian Institute of Management (Lucknow) held at their campus in Noida, part of greater Delhi. We were a publishing partner for their first conference…

Needing to know what you don’t know: The ethical dilemma of ‘big data’

31 July 2013

When you read the latest issue of IJMR (55/4), as I’m sure you will, you’ll find three items of content that explore the extent to which ethical boundaries are being re-drawn as a result of the revolution in personal data collection facilitated by developments in technology. In my Editorial, I discuss…

Big Data is not a game played by different rules

01 September 2014

The title of this blog comes from a new 51 page report, Big Data and Data Protection, published on 28 July by the Information Commissioner’s Office (ICO) in the UK. The report is based on research into big data and privacy undertaken since June 2013, including secondary research, interviews with…

Applying artificial intelligence tools in research

02 January 2019

In a recent interview in The Guardian technology entrepreneur Vivienne Ming commented that big tech firms are entrusting some of the most profound problems in history, such as who should be recruited, how should mental illness be treated, who should go to prison and for how long, ‘to a bunch of…

Integrated insight - paradigm shift or tipping point?

15 March 2018

On the 22nd February the MRS held in central London its first one day conference devoted to data analytics, ‘Data Analytics and Insight’. With over 180 delegates it was the largest one-day conference ever held by the MRS, showing the big appetite for knowledge in this field and complements other…

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