Google / MRS training

MRS has teamed up with Google to offer three intensive courses on the Essentials of Experimental Advertising at Google’s Victoria office in London.

Back in February 2000, Google ran its first A/B experiment on the Google Search results page, now Google runs around 7,000 experiments per year on its own search engine. With this heritage, Google has developed ways of applying the scientific approach to media, marketing and business decision making.  

Designed for account managers and execs, and market researchers/analysts working on media evaluation, these three courses provide you with the frameworks to develop and execute experimental hypotheses.

The Essentials of Experimental Advertising vol 1 - Think like a scientist
10.30am -12.30pm, 4 June
This is the first of the series on using experiments to prove marketing effectiveness. In this module you’ll learn the key principles of the experimental framework and how to generate testable hypotheses with clients

The Essentials of Experimental Marketing vol 2 – Experiment design and analysis
9.30am to 12.30pm, 11 June
This session, the second of a three-part series, focuses on using experiments to prove marketing effectiveness. In this module we cover Google’s geo experiment methodology and R package to design and analyse experiments.

The Essentials of Experimental Marketing vol 3 – Presenting experiment results
9.30am-12.30pm, 25 June
This is the third of a three-part series on using experiments to prove marketing effectiveness.

In this module we’ll cover both some of the basics of data visualization in the context of experiments and how to interpret and deliver results with great impact.

For more information contact MRS Training on training@mrs.org.uk or 020 7566 1872.