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Kids and Youth Research

Kids and Youth Research

Connect with the next generation


This event has taken place.


If you need to really get closer to kids and understand the consumers of tomorrow, this one day conference should be a must-attend.

Hear new insights from Carphone Warehouse, TOTP Magazine, CBBC, Morrisons, Brook, Soreen, Immediate Media, Complete Control, The Walt Disney Company, Egmont Publishing and many more

  • Explore innovative methodologies that are providing fascinating insights into the lives attitudes and behaviours of children and teens
  • Improve your relationships with children and families
  • Hear how technology is being used by young people at home and at school and identify new opportunities 
  • Evaluate how communication strategies need to adapt to take into account new child and parent dynamics
  • Put your questions to the ‘consumers of the future’ and hear first-hand what drives their decisions

  • Determining the impact of the recession on youth attitudes
  • Profiling tweens and teens
  • Kids and youth research methodologies
  • The Olympic Legacy
  • Understanding what children want from their media experiences
  • Tracking home and school technology trends
  • Examining new family dynamics and the shared family space

This is a must attend event for managers, directors and heads of department for child and youth focussed research, analysis, insight, communication, advertising, strategy and NPD from the following sectors:

FMCG, Food & Drink, Media, Education, Telecoms, Toys & Games, Fashion, Sport & Leisure, IT


1000Heads - Added Value - ævolve - BBC - Booktrust - CFE - Childwise - Danone - DC Thomson & Co - Department of Health - Discovery Research - Disney Channels - Dubit - EdComs - Egmont Magazines - Family Kids and Youth - Firefish - Frost Research - GfK NOP - GIM mbH - GlaxoSmithKline - GMI - Hasbro - IET - Illuminas - Immediate Media Co - Independent Consultants - Intersperience Research - Kantar Media - Kids Industries - Nationwide Building Society - New Media Age - NFER -Nickelodeon - Pepsico - Platypus Research - Playstation - PR Week -Haymarket Publishing - Random House Children’s Books - Razor Research -RDSi - Research Through Gaming -River Research - Scottish Water - Sherbert Research - Sky -Sony Computer Entertainment Europe - SPA Future Thinking - The Pineapple Lounge - The Random House Group - TNS Research International - T-Poll - trendwolves nv - Turner Broadcasting - Unilever - vinspired

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Where is the event taking place?

The Crowne Plaza London - St. James

45-51 Buckingham Gate

    With thanks to:

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    09.00 Opening Comments from the Chair
    Dr Barbie Clarke, Managing Director, Family Kids and Youth

    09.10 Home & School Technology Trends

    Digital Kids and Youth Research examiningchildren’s use of digital technology

    • Update on trends in device usage and content preferences
    • Examining usage trends for tablets and smart phones: what devices are most popular and what content is being accessed?
    • Comparing technology usage and trends in home, social and educational environments
    • Examining the role technology is playing in creating closer connections between family members

    Transforming Education Through Technology: Evaluating The Impact Tablets Are Having On Families, Children and Teachers

    • Overview of the ‘Tablet for Schools’CSRinitiativeled by the Carphone Warehouse
    • Researching how tablets are being used both across the world and within the UK
    • Identifying the key benefits and concerns around embedding this technology into the schooling system

    Siv Svanaes, Chief Tablet Researcher, Family Kids and Youth
    Lucy Gradillas, Tablets for Schools Project Manager,
    The Carphone Warehouse

    Appyfamilies: Creating an app for Big Fingers and Little Fingers to enjoy!

    • Investigating the current world of apps; what parents (Big Fingers) want for their kids (the Little Fingers) and what kids themselves say they want
    • Examining which current apps have ‘staying power’ and why
    • Key issues to be mindful of when developing apps for young kids

    Nicki Karet, Managing Director, Sherbert Research
    Glynn Hayward, Creative Director, Complete Control

    Questions & Discussion

    10.10 Examining What Children Want From Their Media Experiences

    • Examining media consumption trends across different age categories:
    • Pre-schoolers
    • Young children
    • Tweens and teens
    • Identifying and tapping into current issues and content that will appeal to children
    • Determining how to use cross media strategies to extend your proposition
    • Driving engagement and loyalty among parents and children and achieving the right balance between appealing to parents and children

    Dr Barbie Clarke, Managing Director, Family Kids and Youth

    TV Perspective

    Richard Ellwood, Research Director, The Walt Disney Company
    Melissa Hardinge, Senior Commissioning Editor, CBBC Independents

    Publishing Perspective

    Peter Hart, Editor, TOTP magazine
    Stephanie Cooper, Senior Editor Pre-school, Education Advisor, Youth & Children’s, Cbeebies Magazine

    11.10 Morning refreshments

    11.30 Brook Case Study: Getting The Communication Right

    • Engaging young people and raising awareness in sexual health
    • Communicating sensitive health messages to young people
    • Understanding how to change young people’s behaviour through good communication strategies
    • Measuring the impact of initiatives

    Angela Humphries, CEO, Egg Research & Consultancy
    Naomi Sheppard, Brook

    12.00 PANEL:
    Examining New Family Dynamics And The Shared Family Space

    • Examining the changing relationship between children and their parents
    • Uncovering insights on social activities shared by parents and children
    • Understanding the importance of considering the family context in research approaches
    • Evaluating the implications of new family dynamics on marketing, branding new product development

    Chair: Nicki Karet, Managing Director, Sherbert Research 

    Jo Cliff, Managing Director, Platyapus Research
    Emma Worrollo, ‘Keeper of the keys to kids’ world’ The Pineapple Lounge
    Claire Jolley, Research Manager, Dubit Research

    12.35 Lunch

    13.35 Future Consumers: A Dip Into How Kids Perceive Brands And The Types Of Consumers They Are Shaping Up To Be

    • This session will give delegates the opportunity to observe, question and analyse the behaviours of six young people to get a better understanding of how they relate to brands.
    • Hear from our tween and teen panel as they share video diaries, let the audience into their world and reveal key aspects of their lives that brands need to ‘get’ to communicate with them better.
    • Gaining insights into behaviour and attitudes from our tween panel
    • Analysing tween and teen brand relationships
    • Turning insight to advantage: how brands can use insight to think about their future and prepare for the next generation of consumers

    Moderated by: Emma Worrollo, ‘Keeper of the keys to kids’ world,’ The Pineapple Lounge

    14.15 Child & Youth Research Methodology In The Spotlight

    • Examining innovative approaches to researching with kids and young people:
      - Qualitative: mobile netnography
    • - Quantitative; predictive markets

    Chair: Martyn Richards, Martyn Richards Research

    Dominique Peters, Senior Research Consultant, Brainjuicer
    Tom Ewing, Digital Culture Officer, Brainjuicer

    14.45 Advertising, Marketing and Research with Children: What Are The Guidelines?

    • Working within an ethical framework when researching with under 16s
    • Assessing children’s research, marketing & advertising post Bailey Review

    Chair: Dr Barbie Clarke, Managing Director, Family Kids and Youth

    Ian Douthwaite, CEO, Dubit Research
    Karen Fraser, Director, Credos, Advertising Association
    Debrah Harding, Chief Operating Officer, MRS

    15.15 Afternoon refreshments

    15.40 Engaging Children And Their Communities To Make Healthy Food Choices

    • Examining the key objectives of the Morrisons’ ‘Lets Go’ campaign
    • Examining the range of activities that were devised to raise awareness of how food grows and where food comes from
    • Examining the methodologies employed to measure the success of the Morrisons’ healthy living initiative
    • Measuring the extent to which Morrison’s school based behavioural change campaign was successful in:
      driving behavioural change in the sample children
      creating opportunities for broader community engagement
    • providing resources that enabled a joined up offering for teachers
    Mike Holland, Head of Research, National Schools Partnership
    David Petersen, Morrisons

    16.10 Developing Food Propositions For The Children’s Market

    • Gaining an understanding of what mums want and expect from lunchbox snacks
    • Comparing parent and child responses to key features of your product: packaging, flavour, colour, texture
    • Developing products that meet both parent and child drivers and preferences

    Lynne Barcoe, Founder, MumPanel

    16.40 Co-Viewing - Is It A Screen Thing?

    • To explore how co-viewing takes place amongst children and understand the prevalence of attitudes and behaviours – how widespread this is.
    • Provide examples of how co-viewing is taking place now and show how this has changed over the last ten years looking at kids and parents perspectives.
    • To explore the impact of co-viewing on attitudes towards programmes and TV.
    • Gain thoughts from industry peers on current co-viewing trends and opportunities.

    Jo Cliff, Managing Director, Platypus Research
    Rachel Hoy, Research Director, Platypus Research

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    Please click on the photographs to view each speaker's biography.


    Every ticket includes access to all sessions on the day, lunch, refreshments and copies of the presentations, (where available) within 72 hours of the conference closing. No tickets are posted and all delegate information will be emailed seven days before the event.

    Book before 7 November

    MRS Members: £335
    Non Members: £465
    MRS Company Partners - 1 x Company Partner ticket or £300*
    (Confirmed within 48 hours of receipt of your booking)

    Book after 7 November
    MRS Members: £435
    Non Members: £565
    MRS Company Partners - 1 x Company Partner ticket or £300*
    (Confirmed within 48 hours of receipt of your booking)

    All costs quoted are subject to the addition of VAT at 20% where applicableClick here to view our booking conditions and find answers to frequently asked questions about attending.

    Click below to proceed

    Book Now


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