If you need to really get closer to kids and understand the consumers of tomorrow, this one day conference should be a must-attend.
Hear new insights from Carphone Warehouse, TOTP Magazine, CBBC, Morrisons, Brook, Soreen, Immediate Media, Complete Control, The Walt Disney Company, Egmont Publishing and many more
HEAR HOW TO
Explore innovative methodologies that are providing fascinating insights into the lives attitudes and behaviours of children and teens
Improve your relationships with children and families
Hear how technology is being used by young people at home and at school and identify new opportunities
Evaluate how communication strategies need to adapt to take into account new child and parent dynamics
Put your questions to the ‘consumers of the future’ and hear first-hand what drives their decisions
Determining the impact of the recession on youth attitudes
Profiling tweens and teens
Kids and youth research methodologies
The Olympic Legacy
Understanding what children want from their media experiences
Tracking home and school technology trends
Examining new family dynamics and the shared family space
This is a must attend event for managers, directors and heads of department for child and youth focussed research, analysis, insight, communication, advertising, strategy and NPD from the following sectors:
FMCG, Food & Drink, Media, Education, Telecoms, Toys & Games, Fashion, Sport & Leisure, IT
ATTENDEES LAST YEAR INCLUDED:
1000Heads - Added Value - ævolve - BBC - Booktrust - CFE - Childwise - Danone - DC Thomson & Co - Department of Health - Discovery Research - Disney Channels - Dubit - EdComs - Egmont Magazines - Family Kids and Youth - Firefish - Frost Research - GfK NOP - GIM mbH - GlaxoSmithKline - GMI - Hasbro - IET - Illuminas - Immediate Media Co - Independent Consultants - Intersperience Research - Kantar Media - Kids Industries - Nationwide Building Society - New Media Age - NFER -Nickelodeon - Pepsico - Platypus Research - Playstation - PR Week -Haymarket Publishing - Random House Children’s Books - Razor Research -RDSi - Research Through Gaming -River Research - Scottish Water - Sherbert Research - Sky -Sony Computer Entertainment Europe - SPA Future Thinking - The Pineapple Lounge - The Random House Group - TNS Research International - T-Poll - trendwolves nv - Turner Broadcasting - Unilever - vinspired
Where is the event taking place?
The Crowne Plaza London - St. James
45-51 Buckingham Gate London SW1E 6AF
With thanks to:
09.00 Opening Comments from the Chair Dr Barbie Clarke, Managing Director, Family Kids and Youth
09.10 Home & School Technology Trends
Digital Kids and Youth Research examiningchildren’s use of digital technology
Update on trends in device usage and content preferences
Examining usage trends for tablets and smart phones: what devices are most popular and what content is being accessed?
Comparing technology usage and trends in home, social and educational environments
Examining the role technology is playing in creating closer connections between family members
CASE STUDY: Transforming Education Through Technology: Evaluating The Impact Tablets Are Having On Families, Children and Teachers
Overview of the ‘Tablet for Schools’CSRinitiativeled by the Carphone Warehouse
Researching how tablets are being used both across the world and within the UK
Identifying the key benefits and concerns around embedding this technology into the schooling system
Siv Svanaes, Chief Tablet Researcher, Family Kids and Youth Lucy Gradillas, Tablets for Schools Project Manager,The Carphone Warehouse
CASE STUDY: Appyfamilies: Creating an app for Big Fingers and Little Fingers to enjoy!
Investigating the current world of apps; what parents (Big Fingers) want for their kids (the Little Fingers) and what kids themselves say they want
Examining which current apps have ‘staying power’ and why
Key issues to be mindful of when developing apps for young kids
Nicki Karet, Managing Director, Sherbert Research Glynn Hayward, Creative Director, Complete Control
Questions & Discussion
10.10 Examining What Children Want From Their Media Experiences
Examining media consumption trends across different age categories:
Tweens and teens
Identifying and tapping into current issues and content that will appeal to children
Determining how to use cross media strategies to extend your proposition
Driving engagement and loyalty among parents and children and achieving the right balance between appealing to parents and children
Dr Barbie Clarke, Managing Director, Family Kids and Youth
Richard Ellwood, Research Director, The Walt Disney Company Melissa Hardinge, Senior Commissioning Editor, CBBC Independents
11.30 Brook Case Study: Getting The Communication Right
Engaging young people and raising awareness in sexual health
Communicating sensitive health messages to young people
Understanding how to change young people’s behaviour through good communication strategies
Measuring the impact of initiatives
Angela Humphries, CEO, Egg Research & Consultancy Naomi Sheppard, Brook
12.00 PANEL: Examining New Family Dynamics And The Shared Family Space
Examining the changing relationship between children and their parents
Uncovering insights on social activities shared by parents and children
Understanding the importance of considering the family context in research approaches
Evaluating the implications of new family dynamics on marketing, branding new product development
Chair: Nicki Karet, Managing Director, Sherbert Research
Jo Cliff, Managing Director, Platyapus Research Emma Worrollo, ‘Keeper of the keys to kids’ world’ The Pineapple Lounge Claire Jolley, Research Manager, Dubit Research
13.35 Future Consumers: A Dip Into How Kids Perceive Brands And The Types Of Consumers They Are Shaping Up To Be
This session will give delegates the opportunity to observe, question and analyse the behaviours of six young people to get a better understanding of how they relate to brands.
Hear from our tween and teen panel as they share video diaries, let the audience into their world and reveal key aspects of their lives that brands need to ‘get’ to communicate with them better.
Gaining insights into behaviour and attitudes from our tween panel
Analysing tween and teen brand relationships
Turning insight to advantage: how brands can use insight to think about their future and prepare for the next generation of consumers
Moderated by: Emma Worrollo, ‘Keeper of the keys to kids’ world,’ The Pineapple Lounge
14.15 Child & Youth Research Methodology In The Spotlight
Examining innovative approaches to researching with kids and young people: - Qualitative: mobile netnography
- Quantitative; predictive markets
Chair: Martyn Richards, Martyn Richards Research Dominique Peters, Senior Research Consultant, Brainjuicer Tom Ewing, Digital Culture Officer, Brainjuicer
14.45 Advertising, Marketing and Research with Children: What Are The Guidelines?
Working within an ethical framework when researching with under 16s
Assessing children’s research, marketing & advertising post Bailey Review
Chair: Dr Barbie Clarke, Managing Director, Family Kids and Youth
Ian Douthwaite, CEO, Dubit Research Karen Fraser, Director, Credos, Advertising Association Debrah Harding, Chief Operating Officer, MRS
15.15 Afternoon refreshments
15.40 Engaging Children And Their Communities To Make Healthy Food Choices
Examining the key objectives of the Morrisons’ ‘Lets Go’ campaign
Examining the range of activities that were devised to raise awareness of how food grows and where food comes from
Examining the methodologies employed to measure the success of the Morrisons’ healthy living initiative
Measuring the extent to which Morrison’s school based behavioural change campaign was successful in: driving behavioural change in the sample children creating opportunities for broader community engagement
providing resources that enabled a joined up offering for teachers
Mike Holland, Head of Research, National Schools Partnership David Petersen, Morrisons
16.10 Developing Food Propositions For The Children’s Market
Gaining an understanding of what mums want and expect from lunchbox snacks
Comparing parent and child responses to key features of your product: packaging, flavour, colour, texture
Developing products that meet both parent and child drivers and preferences
Lynne Barcoe, Founder, MumPanel
16.40 Co-Viewing - Is It A Screen Thing?
To explore how co-viewing takes place amongst children and understand the prevalence of attitudes and behaviours – how widespread this is.
Provide examples of how co-viewing is taking place now and show how this has changed over the last ten years looking at kids and parents perspectives.
To explore the impact of co-viewing on attitudes towards programmes and TV.
Gain thoughts from industry peers on current co-viewing trends and opportunities.
Jo Cliff, Managing Director, Platypus Research Rachel Hoy, Research Director, Platypus Research
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Please click on the photographs to view each speaker's biography.
Every ticket includes access to all sessions on the day, lunch, refreshments and copies of the presentations, (where available) within 72 hours of the conference closing. No tickets are posted and all delegate information will be emailed seven days before the event.
Book before 7 November
MRS Members: £335 Non Members: £465 MRS Company Partners - 1 x CPS ticket or £300* (Confirmed within 48 hours of receipt of your booking)
Book after 7 November MRS Members: £435 Non Members: £565 MRS Company Partners - 1 x CPS ticket or £300* (Confirmed within 48 hours of receipt of your booking)