Don’t touch that dial! Lessons learned on maintaining engagement

While traditional research approaches typically ask people to answer questions in a single sitting, mobile and online community researchers often want participants to stick with a research project over a longer period of time. But how can you engage people in research over a period of days, weeks or even months?

What you’ll learn:

• The impact of attrition on data quality and costs for mobile and online communities
• Considerations for engagement when planning recruitment
• Practical tips for encouraging engagement when writing questionnaires / topic guides
• Techniques to help improve engagement during fieldwork

Description:

Mobile and online communities ask a lot from research participants. Where more traditional research approaches typically ask people to answer questions in a single sitting, mobile and online community researchers increasingly want participants to stick with a research project over a period of days, weeks or even months.

CrowdLab has completed over 500 mobile and online community projects around the world. Managing Director, Niall Smith, will share some of the methods the agency has had success with in maintaining participants’ engagement with a research project over a longer period: from recruitment considerations and questionnaire/topic guide design, through to practical tips while the project is in field.