CP Exclusive Standards Briefing - June

Join us for an insightful session where MRS Managing Director, Debrah Harding, will provide an update on the Global Data Quality (GDQ) initiative as well as give a rundown of our newly launched MRS Campaign for Better Data, all aimed at elevating the standards of data quality across the industry.

As a founding association of the GDQ, MRS is committed to addressing both ongoing and emerging risks to data quality in research, insight, and analytics. Our goal is to build confidence in research data by delivering comprehensive data quality guidance, tools, and standards that enhance the value of research.

This session will underscore the significance of this new collaboration and the progress made thus far. Key topics to be covered include:

• Guidance for sample buyers: Featuring the MRS Online Participant Sourcing Ecosystem presentation, the MRS Data Quality Transparency Checklist with project-level sample transparency questions, and insights from the first wave of the GRBN Online Sample Buyers Sentiment Survey.
• Resources for improving data quality: Including the MRS Improving Data Quality and Integrity: Some Practical Approaches guidance and SampleCon's guidance on end link fraud in survey research.
• Future plans: GDQ and MRS Campaign for Better Data strategies for data quality for 2025 and beyond.

This event supports the MRS Campaign for Better Data - Because our tomorrow depends upon trusting data today

Misinformation and data quality issues pose a growing risk, which technology has the potential to magnify. Against this backdrop, MRS is calling on the research sector to increase its vigilance - boosting standards and future-proofing our sector. Discover our resources to help you improve trust in data.