Brand Psychology

Connecting Neutrons and Consumer Need

Data science tells us who, when and what people are ‘clicking’ on the web. Yet, it still doesn’t reveal the complete picture of ‘why’.

Jonathan Gabay has spent thirty years in advertising, marketing and PR. He was one of the first to be involved with the development of the commercial emergence of the Internet - having worked with the likes of Adobe, Sun Microsystems and Oracle.

Throughout those decades, Jonathan has recognised how human behaviour on the web, as well as other aspects of communications has dramatically shifted. He was one of the first to predict that the pollsters would get this year’s General Election results - wrong - Why? Because, according to Jonathan, communications have become so heavily dependent of algorithms alone - that basic human motives are being missed throughout market research.

In this absorbing event, Jonathan reveals fascinating psychological insights that promise to have a tremendous impact on every aspect of market research and human understanding.

Keynote speaker

Jonathan Gabay

Jonathan Gabay’s career spans three decades. He has worked for global brands and news organisations, as well as multiple advertising, research, design and PR agencies. Additionally, Jonathan has authored 14 internationally acclaimed books that coverall aspects of branding and creative marketing. Today, in addition to providing brand-trouble shooting consultancy, Jonathan is highly sought-after keynote speaker and major media commentator in the field.

Jonathan Gabay’s insights regularly feature on the global media, including CNN, Bloomberg, Sky, BBC, Channel 5, ITN, Channel 2 (Middle East) RT News (Russia) Arise - African Continent and ABC (USA).

Details of Brand Psychology can be found here