Geodemographics is the analysis of people by where they live. It draws on information about each neighbourhood, from sources such as the latest census, to predict the lifestyles and behaviour of its residents.
Everyone engaged in market, media, social and opinion research can benefit from geodemographics. It can improve sampling efficiency and help users to put survey results into action more accurately – by identifying key segments that can be geographically located and reached. It has applications for professionals working in many sectors, including retail, financial services, telecommunications and the public sector.
By attending this event, you will learn why a new book on geodemographics has just been published, and why this science continues to be relevant alongside other big data streams and marketing segmentation techniques.
You will hear from Barry Leventhal what prompted him to write the book and what the Census & Geodemographics Group found, when it looked for evidence of whether geodemographics could actually predict behaviour at small-area level. You will even learn how geodemographics recently changed his life!
A practical guide to applying geodemographics in any sector,
And you will be able to leave with your own copy of
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