Increasing Influence of Insight

• 18.00 - 20.30

“Doing excellent research is not enough, there is a lot of great insight that doesn’t have the impact it should; rather great research it is the starting point. Perhaps the greatest challenge for a researcher today is to ensure insight is acted on and that the benefit from any research is maximised. Furthermore, in these challenging economic times maximising the benefit of any research is even more critical. Whether you are a client side insights manager, or an agency researcher, it is only whenyourinsights directly impact the decision making that the true value for your work is realised. This members evening is intended to help you achieve more impact by introducing you to simple concepts that help you think about how decision making happens and how you can present your insights to ensure that they get embedded in the wider organisation and used by decision makers.”