Tapping into the African consumer of tomorrow, today

Timing: 18:00-20:00

Adapting to the continent’s nuanced market still remains a challenge for most brands seeking opportunity but lacking in interaction, insight and understanding. Yet, African consumers resemble their urban counterparts anywhere in the world by being brand conscious, engaged and eager to seek the latest trends with an eye on their budget.

Expect a vibrant and engaging evening, accompanied by African snacks and beverages, as we address the key differences across markets, plus tips for travel, doing business and overcoming fieldwork challenges on the ground.

Africa holds many of the world’s fastest-growing economies, and is quickly becoming a magnet for international capital. Notwithstanding its challenges, the continent is ripe for businesses prepared to adapt. Gaining insight into this market is undeniably a vital step for brands eager to tap into the African consumer of tomorrow, today.

Keep up to date with the conversation #MRXAFRICA