Following the publication of his paper on the origins and success of qualitative research in IJMR, Chartered Psychologist and MRS Fellow Lawrence Bailey will use his last lecture to the sector to trace qualitative research from the psychologists at the leading edge, through the success of qualitative market research, to current academic acceptance; and speculate on future development.
The lecture will be hosted by Kings College London and introduced by IJMR Editor-in-Chief Peter Mouncey, who wrote about the Journal's relationship with qualitative research in a recent blog.
Space is limited, so book early to avoid disappointment.
Time: 6:30pm–7.30pm, followed by drinks and networking
Lawrence Bailey, Chartered Psychologist and Fellow of the Market Research Society
After a period of work in the telecommunications industry, and postgraduate research in psychology, he began his market research career at the Schlackman Organisation in 1977. Specialising in qualitative work, Lawrence spent 33 years in the sector, overlapping a late-career decade in lecturing at Leeds Business School, ending in August 2012. He now pursues an active retirement, in offering training and coaching on an ad hoc basis.
Where is the event taking place?
Kings College London
Waterloo Campus, Franklin Wilkins Building, 150 Stamford Street London SE1 9NH
With thanks to:
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Please click on the photographs to view each speaker's biography.
Tickets for MRS members, Company Partners and AQR members are £15 plus VAT. Non-members may attend for a fee of £25 plus VAT. Payment must be received before the event.