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Speaker Evenings

Get Into Your Creative Element

Get Into Your Creative Element

Member Webinar

In a nutshell


This event has taken place.


11:00 am


What does it take to be creative in business? This webinar enables you to harness your innate creativity and apply it to your work. Hosted by In Your Creative Element author and trainer, Claire Bridges, a former creative director with 20 years’ experience at the sharp end of business. Based on her academic studies Claire has created a periodic table of 62 creative elements and takes you on a whistle-stop tour of the art and the science of creativity sharing some practical tools to help tackle the blank page.

Creativity tools are increasingly being used by brands such as Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. Creative approaches in the office provide powerful inspiration and help fuel business success. Tune in to find out how and why creative ideas are born, develop and survive or die - and how you can harness your creativity for greater success.

Book offer

Claire’s book ‘In Your Creative Element’ is published in December by Kogan Page - sign up to the webinar and receive a 20% discount.

Keynote speaker
  • Claire Bridges
    Claire Bridges

    Claire Bridges is founder of leading UK creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire is an ex-WPP Consumer MD and Creative Director who has worked with some of the world’s biggest agencies and brands in her previous 20-year PR career. Claire’s passion and focus is the practical application of creativity for business. Now Go Create runs workshops around the world. Claire’s book on creativity In Your Creative Element features proprietary work undertaken as part of her studies for an MSc in Innovation, Creativity and Leadership from City University London. Claire is the only person in the UK PR industry to have studied creativity at this level and awarded this qualification and the book is shortlisted for the prestigious Chartered Institute Management award.


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This event is free for Members and there is a fee of £30 (£25 + VAT) for non-Members.

Please note: Each attendee needs to fill out their own booking form. It is not possible to make multiple bookings on one form.

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