ARE MILLENNIALS CASHING OUT: How 16-21yr olds are using cash instrumentally

Payment methods are changing. Cash is currently still king however Apply Pay, Bitcoin and PayPal are leading the charge for digital currency. Given such innovations in the fintech industry, is cash still relevant to young people?

This event will reveal what 16-21 year olds think of cash, how they pay for the things and how they manage their money. To do this, we will draw on a case study commissioned by LINK which runs the UK’s biggest network of ATMs. We will also share some of the latest data from State of the Youth Nation, the UK’s most up-to-date youth tracker.

In this fast paced session, we’ll explore what it’s like to have grown up in the recession, how young people view their financial future and highlight the benefits of triangulating tracking data with ad hoc data to better understand what money means to Millennials.

Who this session is aimed at

• Insight professionals looking to engage with young people in a meaningful way.
• Financial services professionals keen to understand how Millennials manage their money.