The attitudes of China’s burgeoning consumer society are shaping its development and place in the global economy. But which sectors, products and brands are winning over China’s consumers, and why?
Key trends in China’s consumer market
Potential impact of these trends on the future direction of China’s growth as a consumer market
Context surrounding China’s development as a consumer nation
Specific attitudes that are critical in understanding the current generation of Chinese consumers
Key take-outs for Western brands in China
Consumerism in China has come a long way since the initial market policies of the early 1980s. A whole generation has now been born into China’s burgeoning consumer society, and they are departing from the less commercial views of their parents. This generation is shaping China’s development – it is their attitudes and buying habits that will impact on how the West responds to, and works with, China’s growth.
In this event, Alison Hulme will outline some of the key trends in China’s consumer market: which sectors, products and brands (domestic or foreign) are winning, and why? She will examine the attitudes behind consumerism in 21st Century China; looking at, for example, generational differences in consumerism, the popularity of copycat goods and the reasons behind certain brand messaging successes and failures.
Alison Hulme is an Associate Director at Breaking Blue research. She has regularly lectures on China’s development since gaining her PhD in 2011, and has spent time doing fieldwork in China, providing research for her books: On the Commodity Trail and The Changing Landscape of China’s Consumerism.
Where is the event taking place?
London - MRS Training Suite
The Old Trading House, 15 Northburgh Street London EC1V 0JR
With thanks to:
18:00 Registration, Drinks Networking
19:30 Q & A
20:00 Finish and close
This is the other tab
Please click on the photographs to view each speaker's biography.
This event is free for Members and there is a fee of £30 (£25 + VAT) for non-Members.
Please note: Each attendee needs to fill out their own booking form. It is not possible to make multiple bookings on one form.