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Speaker Evenings

What is the future for random probability sampling?

What is the future for random probability sampling?

An IJMR Lecture

In a nutshell


This event has taken place.


Traditional random probability based sampling (RPS) has a strong theoretical foundation, unlike other sampling methods. Hence, it is often referred to by researchers as the ‘gold standard’. RPS provides the basis for many key surveys of national importance across a wide variety of topics, such as measuring social attitudes, well-being, voting behaviour, experience of crime etc. However, RPS based surveys are suffering from declining response rates and rising costs, with clients continually pressing researchers to deliver cheaper and faster alternatives. Our panel of three speakers will address these challenges and provide answers to key questions such as: what is the role of RPS sampling in research today? Are declining response rates impacting on data quality? Are we measuring quality in appropriate ways? Can RPS benefit from new developments in technology?

This is a topic that should resonate with all researchers due to the importance of RPS survey data in providing reliable and robust data on the UK population.

A panel of three leading researchers will provide brief presentations addressing the theme, followed by questions and discussion: Kirby Swales (Director of Research, NatCen), Joel Williams (Head of Survey Methods, Kantar Public), Patten Smith (Head of Research Methods Centre, Ipsos MORI). The evening will be chaired by Peter Mouncey, Editor in Chief, IJMR.


Where is the event taking place?


The Old Trading House, 15 Northburgh Street

With thanks to:

6.00pm – Registration and refreshments

6.30pm – Lecture

7.30pm – Drinks and networking

8.30pm – Close

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Please click on the photographs to view each speaker's biography.


This event is free for MRS members and Company Partner employees, but space is limited so please register your interest in attending by emailing

This event is open to non-members for a fee of £25.00 + VAT.

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