Ina world that is DRIP (Data Rich, Insight Poor) we need to write less and thinkmore. Anthony Tasgal explains why the art of re-storying is essential inresearch and insight.

What you’ll learn:

  • How to avoid your presentation going onto “attention spam”
  • How to think, speak and present in Stories not Catalogues
  • Why the Golden Thread of structure is so important …rather than “just one thing after another”
  • How to write less and think more
  • The difference between the presentation and the leave-behind


Much of what we carefullyprepare in research presentations goes into mental “attention spam”: filteredout before it gets a chance to reach the consciousness and consideration of clients.

In a world that is DRIP (DataRich, Insight Poor), we need to Write Less Think More, move from Messaging toMassaging, join The Campaign Against Cliché and learn to find our GoldenThread.

Planner, MRS and CIM trainer,lecturer and author of the award-winningTheStorytelling Book, Anthony Tasgalwill explain why we need to re-story our insight presentations andcommunications, and how to set about doing it by putting the ‘author’ back in“authority” and restoring the emotional power of storytelling.


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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