In a world that is DRIP (Data Rich, Insight Poor) we need to write less and think more. Anthony Tasgal explains why the art of re-storying is essential in research and insight.
What you’ll learn:
Description:
Much of what we carefully prepare in research presentations goes into mental “attention spam”: filtered out before it gets a chance to reach the consciousness and consideration of clients.
In a world that is DRIP (Data Rich, Insight Poor), we need to Write Less Think More, move from Messaging to Massaging, join The Campaign Against Cliché and learn to find our Golden Thread.
Planner, MRS and CIM trainer, lecturer and author of the award-winningThe Storytelling Book, Anthony Tasgal will explain why we need to re-story our insight presentations and communications, and how to set about doing it by putting the ‘author’ back in “authority” and restoring the emotional power of storytelling.
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