How semiotics is helpingRadio 4 factual content stay modern and engaging in the increasingly busy worldof intelligent content.

What you’ll learn:

  • A broad understanding of the landscape of modern intelligent content
  • A framework to understand how topics, tone and treatments make content feel traditional or modern
  • Ideas of how semiotics research is being used within BBC Radio to change its content offering for audiences
  • An overview of how the BBC Audiences team have used semiotics within a broader array of methodologies to have impact


Radio 4 has long been aleader in intelligent content; the smart, stimulating factual content thatmakes you think differently about the world. However, the world of intelligentcontent is evolving and growing rapidly. Maintaining its strong heritage meantevolving the types of factual stories it tells and the way it tells them.That’s easily said but much harder to achieve. What is it exactly that makesfactual content feel modern?

PeterZezulka will explain how BBC Audiences workedalongside the editorial team and Flamingo Semiotics to get a picture of theworld of intelligent content and understand the topics, tone and treatmentsthat create modern-feeling content.


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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