Accelerate your journey into the world of Web 3.0 and The Metaverse, exploring and innovating with a cohort of like-minded individuals as we define the role of Marketing Research in this Web 3.0 future.

This exciting new course will bring you up to speed on all the latest thinking within the new  world of Web 3.0 . Whether you are just becoming interested in how this next level technology will affect our industry, or you already see yourself as a pioneer looking to shape the future.

Businesses and marketing departments are already working hard to build and nurture communities, and  marketing research will be central in delivering macro and micro level insights that guide strategy as these customer relationships become increasingly collaborative.

In this one-day course we will cycle through a range of topics, exploring emerging best practice, identifying their roots in business and marketing theory, and testing out all the latest gadgets in the modern Web 3.0 toolkit.  As research specialists this course will help you identify the research needs of your current and future clients as they engage with Web 3.0. As business managers we will identify opportunities to position research at the centre of business strategy, in order to optimise the use of Web 3.0 technologies in establishing competitive advantage.


  • Community building as a central principle
  • Listening, learning and acting with authenticity
  • Collaboration and co-creation
  • Tracking and sharing value
  • Diversity, Inclusion, ethics, sustainability and governance
  • Introducing the Web 3.0 toolkit
  • The role of AI in research, knowledge, insight and strategy development
  • Blended experiences in VR and IRL as we enter The Metaverse

Learning outcomes/learning objectives

  • Provide frameworks for understanding Web 3.0 principles
  • Share best practices for effective community building and engagement
  • Offer guidance on how to measure and track value exchange
  • Highlight where and how research can add most value to collaborative business strategy
  • Share ideas and suggestions for future roles and thought leadership

Who will benefit?

Market research professionals leading the way in innovation for their businesses and their clients. Less experienced researchers will gain a firm grounding in the subject whereas more experienced researchers will have the opportunity to check their current approaches against latest thinking and best practices. The course will also benefit business owners, managers, directors and strategic consultants looking to understand and apply web 3.0 technologies to improve business performance.

Learning method

Delegates will explore current thinking and emergent best practice in the area of Web 3.0 business strategy and knowledge management, ensuring full understanding of the principles and  how they can be applied within existing and future roles and client relationships.

Course delivery mode

This is a one day course delivered face to face by a combination of seasoned Market Research professionals and Web 3.0 Marketing Strategists.

Online delivery will also be available as required.

 Mike Orchard Bio

Having graduated in 1997 with a Philosophy degree from University of Greenwich, Mike joined Royal Mail and soon established a career in Sales and Marketing holding roles including Media Consultant and Partnership Director.

Since then, Mike has focused on growing his own Skills Hive business which leverages the emerging Gig Economy to deliver marketing and technology projects for scaling companies.

He has designed and delivered academic modules for University of Greenwich, University of West of Scotland and Loughborough Uni as well as more recently designing and delivering modules for the highly rated Masters in Innovation and Entrepreneurship at Warwick University.

Having completed the Blockchain Strategy Programme at Said Business School, Oxford University in the summer of 2022, Mike has been focusing on leveraging the latest technologies to deliver compelling community experiences, both within Skills Hive and his latest appointment as Head of Product and Community for FreelanceHUB.

Matt Housden Bio

Matthew is a director of Face Value Consulting and an experienced and successful consultant and trainer of marketing personnel and has worked with companies such as ABInbev, Aviva, Barclays, Barclaycard, Cadbury, Carlsberg, Cisco, DAC Beachcroft, Deloitte, DHL, FedEx, Fiat, Ferrero, IBM, ISG, International Multi foods, Kraft, Microsoft, Nichirei, Tarmac, The London Business School, Royal Mail, Serco, Swiss Reinsurance and Wella.  

He is a full certified member of the Market Research Society and a member of ESOMAR and the CIM

He is principal lecturer in the marketing group at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business. He has been a visiting professor at Hult Ashridge International Business School and visiting faculty at the University of Leeds Business School and Imperial College London.

In 2015 Matthew was appointed as a trustee of the DM trust. The trust aims to raise standards in the data driven and digital marketing industry through sponsoring academic research into responsible and effective data driven marketing alongside initiatives to promote skills development, equality, inclusion and diversity in the sector. In 2017 he was appointed as chair of the trust.

Authored books include:

  • Principles of Direct, Database and Digital Marketing, FT Prentice Hall
  • Market Information and Research, Butterworth Heinemann
  • Successful Market Research, Hodder and Stoughton
  • Market Research for Managers, Butterworth Heinemann
  • Marketing Research and Information, Butterworth Heinemann
  • Project Management for Marketing, Butterworth Heinemann

Additional Information

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